Warehouse automation and intralogistics

The peak season that broke them is the reason they will buy. If they have heard of you by then.

We name every decision-maker at every warehouse operator in your market and put you in front of all of them, months before the RFP.

The problem

By the time the RFP exists, the shortlist is already formed.

Warehouse automation has the most predictable buying trigger in B2B, a peak season that goes badly, and the least predictable sales motion.

By the time an operator is writing an RFP, the shortlist is already formed from whoever they have heard of. If you are not on it, you are a courtesy bid at best. The deal was decided months before it appeared.

So the entire game is being known before the trigger, not responding after it. And that is precisely what an integrator and trade show motion cannot do at scale.

Who has to say yes

The buying committee on this deal

01

VP Supply Chain or Distribution

Usually initiates, owns the outcome.

02

Director of Operations or DC Manager

Lives with the disruption of installing it.

03

Industrial engineer

Models throughput and evaluates the design.

04

IT

WMS and WCS integration, which is where projects go sideways.

05

CFO

Capital approval and payback.

06

Safety and HR

On anything changing headcount or the work itself.

07

Systems integrator or consultant

Often shaping the whole decision from outside.

What sets it off

The moments that create the deal

A peak season that failedA new DC or facility expansionLabor cost or availability crisisA 3PL contract endingAn e-commerce channel outgrowing manual pickA WMS replacement already underwayAutomation announced by a direct competitor

Our intent layer catches several of these, hiring surges, facility permits, WMS-related searches, before an RFP exists.

What we do differently here

Built for how this market actually buys

Timing. This vertical has a season, and the buying decision forms in the quiet months after peak, not during the RFP.

We run demand campaigns to operators who are not looking yet, putting the cost of another bad peak on their radar in Q1, so when the RFP is written in Q3 you are already the name they trust. And we run conversion campaigns to the ones our intent layer shows are moving now.

Two campaigns, one list, timed to the season your buyers actually live in.

Proof

Real operators. Real outcomes.

Sonatafy

2 to 8 booked appointments per day at peak, contributing to 2x growth.

Informa

Seven-figure enterprise contract with 33x+ measured year-one ROI, sold into a large committee.

AfterSchool HQ

An entire multi-stakeholder committee targeted at once, seven-figure deal closed.

Fit

You are a fit if

Systems sell at $100k+ as capital projects
Buyers are operators, 3PLs or retailers with distribution networks
Growth has come from integrators, trade shows and referrals
You can name the operators in your market, we can find the humans inside them

The rest of the machine

The same system runs behind every vertical we serve

Next step

Get your free Pipeline Diagnostic.

We will map the named buyers in your market, show you what the first 90 days looks like, and tell you plainly if this is not a fit.

Other industries

Book a Pipeline Review