The Acquisition System Behind Some Of The Fastest Growing B2B Tech Companies
One system runs ads, content, and outbound against your named buyers, until your dream accounts show up to the first meeting half-decided.
Meetings in Month 1. Profitable by Month 3. Ready to scale by Month 4.
The whole system in one overview.
How named-buyer targeting, the omnipresent surround, the funnel assets and the SDR team fit together, and what the first 120 days look like.
$311M tracked revenue. 84 engagements. 33x best year-one ROI.
Every one of them selling $30k to seven-figure deals into buying committees who don't take calls from strangers.
See More Case Studies →Referrals built your business. They won't scale it.
You've grown on relationships. Someone knew someone. A partner made an introduction. A past client moved companies and brought you with them.
It worked. It's also why you can't answer the only question your board actually asks: what happens next quarter?
Here's the thing nobody says out loud. If every deal you've ever closed came warm, you've never had to explain yourself to a stranger. You don't have a message. You have relationships doing the work a message would do.
And the moment you try to grow past your network, that becomes the whole problem.
What you're probably doing instead
Every one of those assumes you already know what to say. Most companies who grew on referrals don't.
We target buyers. Not accounts.
Most account-based marketing is exactly that, account-level. You spray ads at a company and hope the right person sees one.
A $50M SaaS company has 300 employees. 299 of them can't sign your contract.
We target the three who can. Not "VPs of Sales at mid-market SaaS." Jane Smith. VP of Sales. At this specific company.
We built the infrastructure ourselves because nothing off the shelf did this properly. It turns named decision-makers into addressable audiences across Meta, LinkedIn, X, Reddit and programmatic display.
Then we surround them.
Your CFO scrolling Instagram at 10pm? Your ad. Your CRO reading LinkedIn at lunch? Your ad. Your CEO googling your category after a board meeting? Your ad.
Same message, same face, different platforms. 15–30 exposures before the first call.
They don't show up to evaluate you. They show up half-decided.
Three things competitors can't do
Two products. Find the message, then scale it.
Most agencies sell you scale before anyone has proven the message works. That's why so many engagements burn six months and produce a report.
We split it in two, because they're genuinely different jobs.
We build your named-buyer list, construct the offer, write the angles, produce the creative, run the media, and put our SDRs on every lead. Then we test until we find the message-and-offer combination that consistently books meetings with people who can sign, at a cost that makes sense for your deal size.
You'll get meetings in week one. But the deliverable is bigger than meetings. It's the answer to what do we say to a stranger to make them want this?
Most companies who grew on referrals have never had that answer. Four months from now you will, and you'll own it permanently.
Once the angle is validated, the job changes completely. Now it's about spend, coverage, and compounding: scaling media behind proven winners, adding platforms, building reactivation for buyers who went cold, and warming the accounts that will buy in month nine.
This is where pipeline stops being a project and becomes infrastructure.
Your market splits in two the moment we launch.
Most agencies explain what they do. We'll show you exactly how it works, so there's zero confusion about what you're buying.
Actively searching, comparing vendors, taking demos. In-market today.
What we do. Surround them with high-intent content, case studies, comparisons, ROI calculators. 90-second SDR follow-up the moment they engage. Booked into your calendar within 48–72 hours.
What you experience. Meetings booked in week one or two. These are the quick wins that tell us which angles are working.
Your dream accounts who aren't shopping yet. They will be, in three, six or twelve months. Most agencies ignore them. The good ones nurture them and hope. We run a separate campaign designed to put the problem on their radar before a competitor does, so by the time they're in-market, they're in-market for you.
What we do. Multi-platform surround, 15–30 exposures over 30–90 days. Pre-warm sequences of videos and case studies. Qualification quizzes that segment by fit. 12-touch email that pre-sells before any call. Reactivation for buyers who go dark.
What you experience. Month 2: buyers start saying "I keep seeing you everywhere." Month 3: inbound referencing your content. Month 6: accounts you targeted in month one are ready to talk.
Why the two paths matter
Everyone else chases the 3–7% buying now and ignores the rest. Revenue becomes a lottery.
We close the 3–7% fast, and surround the 93–97% until they're ready. That's why month six is bigger than month three.
Four months to find the message. Then you scale it.
Find who's in-market, name everyone else too
What we do. Our intent layer scores your entire market on live signals: who's searching your keywords, engaging competitors, hiring for roles that imply a project, taking funding, appearing on review sites.
Then we name buyers across all of it. Three to five humans at every account who can sign, resolved to addressable contact IDs, loaded into Meta, LinkedIn, X, Reddit and programmatic display. Not just the hot accounts. The whole ICP.
Then we run two different campaigns against them.
In-market buyers get the conversion campaign. They already know they have the problem and they're shopping. So we show them proof, comparison, and a reason to book now.
Everyone else gets the demand campaign. Different message entirely. We're not selling, we're showing them the problem exists, what it's costing them, and what good looks like. That's how a company that wasn't looking becomes a company that is.
What you get. Your whole market, scored and named. Two campaigns, two messages, one list. A list you review before we spend a dollar on ads.
Why it matters. Everyone fights over the 3% shopping today. That's the most expensive traffic in your category and your competitors are all bidding on it. We take those deals and we manufacture the next wave, so month six has buyers in it who weren't in the market when we started.
Launch the multi-platform surround
What we do. Five to seven message angles running simultaneously, we test, we don't guess. Meta feed, stories and reels. LinkedIn feed and InMail. X, Reddit, programmatic display. 15–30 exposures per buyer over 30 days, tracked at the individual level.
What you experience. Prospects saying "I keep seeing you everywhere" on sales calls. Inbound referencing your ads. Higher response rates when your SDR calls.
The outcome. 85% call show rates against a 40% industry average.
85%Warm, engage, pre-qualify
What we do. Buyers who engage get pushed into warming sequences, case studies, founder videos, testimonials. Qualification quizzes segment them by fit. A 12-touch email sequence pre-sells before any call. SMS keeps them engaged.
What you experience. Prospects who've already watched your videos before the first call. Far fewer information-gatherers. Your team spends the call closing, not educating.
Book meetings with warm buyers
What we do. Our SDRs call every qualified lead within 90 seconds, against a 42-hour industry average. They reference what the buyer already consumed. They book while the buyer is still warm.
Then, once the meeting is on the calendar, the work continues. We pre-qualify against your ICP filters so your reps aren't spending an hour discovering someone was never a fit. And we keep feeding pre-indoctrination material into the gap between booking and the call: case studies, founder video, the proof that answers their objection before they raise it. Multi-touch reminders and SMS confirmations keep the meeting held.
They don't show up to find out what you do. They show up half-decided on your offer.
What you experience. Three to six qualified meetings on your calendar every week. Decision-makers, not tire-kickers. Conversations that skip the credibility phase entirely, because credibility was established before the call ever started.
standardFind the message that works
This is the real deliverable of the sprint.
What we do. Every angle runs against live named buyers with real money behind it. We read cost per lead, cost per booked meeting, show rate, and what happens on the call. Losing angles get cut. Winning angles get sharpened and retested. We rebuild the offer, the price, or the claim when the data says to.
What you experience. By month four you know exactly which message makes a stranger want what you sell, what it costs to put that message in front of someone who can sign, and which claim makes them book.
The outcome. You own a validated message and the creative built around it. That's an asset that outlives the engagement, it goes into your sales calls, your website, your outbound, your decks. Even if you never work with us again.
Scale and compound
What we do. Scale spend behind the winning angle. Add platforms, Google, YouTube, podcasts, programmatic. Build reactivation for buyers who went cold. Launch expansion plays. Install the board-ready attribution dashboard.
What you experience. Weekly pipeline you can plan hiring and delivery around 60 to 90 days out. Buyers who said "not now" in month two converting in month six. Your calendar staying full without you doing outreach.
The outcome. A revenue engine that doesn't depend on your founder's network. Full infrastructure handed off, you own it even if you fire us.
That's the whole system.
Four months to find the message. Then you scale it.
No mystery. No "trust the process."
See this system built for your ICPOnly one of them ends well.
Real operators. Real outcomes.
Every engagement comes with a written guarantee.
Most agencies write one promise and bolt it onto every client. That's how you end up with a guarantee that's meaningless for half of them and impossible for the other half.
A company with a 30-day cycle needs a different promise than one selling into a nine-month committee. So we write yours against your market, your deal size, and your sales cycle.
You'll see your exact guarantee, in writing, on the Pipeline Diagnostic, before you commit to anything.
We'd rather turn you away than take your money and fail.
You're a fit if
This isn't for you if
Book your free Pipeline Diagnostic.
Thirty minutes with the founder. We'll audit your current acquisition motion, show you where pipeline is leaking, and give you a straight answer on whether this fits.
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