Amplixity
Your board asked for a pipeline forecast. You showed them leads.

The Acquisition System Behind Some Of The Fastest Growing B2B Tech Companies

One system runs ads, content, and outbound against your named buyers, until your dream accounts show up to the first meeting half-decided.

Meetings in Month 1. Profitable by Month 3. Ready to scale by Month 4.

33x Year-1 ROI
3 → 324 Enterprise users
$1.5M In 4 months
One named buyer. Every channel. Same week
M
Meta ad
Mon 9:14 · sponsored to one person
in
LinkedIn post
Wed 12:02 · founder’s take in her feed
Email
Fri 8:47 · the question her board just asked
JS
Jane Smith
VP of Sales · Acme Systems
can sign
Meeting booked
Tue 10:30 · “I’ve been seeing you everywhere.”
PIPELINE VELOCITY 24 / 30
Same person Same week Converged
Brands That Trust Us
CloudFit
Sonatafy
Informa
Polls Platform
AfterSchool HQ
AMAST
Agency Lab
Charm Economics
AlphaMap
Open iT
LogicPrep
Nimble
Primeros
Product D
ExactHire
5K
CloudFit
Sonatafy
Informa
Polls Platform
AfterSchool HQ
AMAST
Agency Lab
Charm Economics
AlphaMap
Open iT
LogicPrep
Nimble
Primeros
Product D
ExactHire
5K
Watch how it works

The whole system in one overview.

How named-buyer targeting, the omnipresent surround, the funnel assets and the SDR team fit together ... and how 84 engagements shaped the system.

The numbers

$311M tracked revenue. 84 engagements. 33x best year-one ROI.

$311M
Tracked revenue for B2B clients
84
Engagements, same process every time
33x
Best measured first-year ROI. Not the ceiling.
CloudFit IT Services
$1.5M in new revenue in four months
Informa Software Development
Seven-figure deal closed. 33x+ year-one ROI measured.
Sonatafy Nearshore Software
2–8 booked meetings per day. 2x growth. Inc. 5000.
AfterSchool HQ EdTech
Meetings booked in week one. Seven-figure district deal closed.
Polls Platform SaaS
3 enterprise users to 324 in twelve months

Every one of them selling $30k to seven-figure deals into buying committees who don't take calls from strangers.

See More Case Studies →
The problem

Referrals built your business. They won't scale it.

You've grown on relationships. Someone knew someone. A partner made an introduction. A past client moved companies and brought you with them.

It worked. It's also why you can't answer the only question your board actually asks: what happens next quarter?

Here's the thing nobody says out loud. If every deal you've ever closed came warm, you've never had to explain yourself to a stranger. You don't have a message. You have relationships doing the work a message would do.

And the moment you try to grow past your network, that becomes the whole problem.

Your LinkedIn ad budget reaches 300 people. Three of them can sign.

What you're probably doing instead

Cold email
The average rep sends 344 cold emails to book one meeting. Reply rate: 0.64%.
Hired an SDR
$7k a month fully loaded, to book eight meetings with whoever answers the phone. Handed a script nobody validated.
LinkedIn ads at job titles
You're paying to reach 300 employees. Three of them can sign. You just spent 99% of the budget on people who will never buy.
Trade show booth
$40k plus three weeks of someone's time, for eleven business cards.
Waiting for more referrals
One big logo, then silence. Your board asked for a forecast. "Referrals" is not an answer.
Bought a course
Now you're running campaigns at 11pm and you still have no system.

Every one of those assumes you already know what to say. Most companies who grew on referrals don't.

What changes

Six months from now.

You open your calendar on Monday and there are four meetings on it you didn’t chase.

Your delivery lead asks whether to hire ahead of Q3. You can answer, because you know what’s coming.

A prospect opens a call with “I’ve been seeing you everywhere,” and you realize you’ve stopped explaining who you are.

Your board asks for the pipeline number. You have it, with the cost per meeting, the message that produced it, and what it would cost to double it.

You haven’t made a cold call or relied on referrals for five months.

How we're different

We target buyers. Not accounts.

Most account-based marketing is exactly that — account-level. You spray ads at a company and hope the right person sees one.

A $50M SaaS company has 300 employees. 297 of them can't sign your contract.

We target the three who can. Not "VPs of Sales at mid-market SaaS." Jane Smith. VP of Sales. At this specific company.

Our targeting infrastructure turns named decision-makers into addressable audiences across Meta, LinkedIn, X, Reddit and programmatic display — because nothing off the shelf does this properly.

Everyone else
Ads
Content
Outbound
↓
↓
↓
Engineer
Ops lead
Analyst
Three touches, three strangers.
Amplixity
Ads
Content
Outbound
↘
↓
↙
The signer
Twenty touches, one buyer.
Account-level targeting spreads your budget across everyone at the company. Ours converges on the people who can actually approve the purchase.

Then we surround them.

Your CFO scrolling Instagram at 10pm? Your ad. Your CRO reading LinkedIn at lunch? Your ad. Your CEO googling your category after a board meeting? Your ad.

Same message, same face, different platforms. 15–30 exposures before the first call.

They don't show up to evaluate you. They show up half-decided.

Instagram
your ad
Jane Smith · VP of Sales
10:47pm
7 of 30
LinkedIn
your ad
Jane Smith · VP of Sales
2:14pm
12 of 30
Facebook
your ad
Jane Smith · VP of Sales
7:23am
18 of 30
X
your ad
Jane Smith · VP of Sales
6:45pm
22 of 30
Reddit
your ad
Jane Smith · VP of Sales
11:02pm
27 of 30
One buyer. Five platforms. Thirty exposures before your rep dials.

Three things competitors can't do

01
Named-buyer targeting.
We identify the exact humans who can sign. Not accounts. Not job titles. Names.
02
Referral-level familiarity.
Cold prospects arrive already knowing who you are. Like a referral, but repeatable. It's why our clients see 85% call show rates against a 40% average.
03
A human in 90 seconds.
Every qualified lead gets a person on the phone within 90 seconds. Not 42 hours. Not a sequence. A person.
How it actually works

Your market splits in two the moment we launch.

Most agencies explain what they do. We'll show you exactly how it works, so there's zero confusion about what you're buying.

Path 1: buying right now
3–7% of your market

Actively searching, comparing vendors, taking demos. In-market today.

What we do. Surround them with high-intent content, case studies, comparisons, ROI calculators. 90-second SDR follow-up the moment they engage. Booked into your calendar within 48–72 hours.

What you experience. Meetings booked in week one or two. These are the quick wins that tell us which angles are working.

Timeline: week 1 → booked.
Path 2: not buying yet
93–97% of your market

Your dream accounts who aren't shopping yet. They will be, in three, six or twelve months. Most agencies ignore them. The good ones nurture them and hope. We run a separate campaign designed to put the problem on their radar before a competitor does, so by the time they're in-market, they're in-market for you.

What we do. Multi-platform surround, 15–30 exposures over 30–90 days. Pre-warm sequences of videos and case studies. Qualification quizzes that segment by fit. 12-touch email that pre-sells before any call. Reactivation for buyers who go dark.

What you experience. Month 2: buyers start saying "I keep seeing you everywhere." Month 3: inbound referencing your content. Month 6: accounts you targeted in month one are ready to talk.

Timeline: month 1 → warming. Month 6+ → converting.

Why the two paths matter

Everyone else chases the 3–7% buying now and ignores the rest. Revenue becomes a lottery.

We close the 3–7% fast, and surround the 93–97% until they're ready. That's why month six is bigger than month three.

Your named TAM
Every decision-maker in your market, mapped by name. 60,000 to 150,000 humans.
↓
Path 1 · 3 to 7%
Showing intent now
Actively searching, comparing vendors, taking demos. We go straight for the booking.
Direct-response offer ads pointed at the named buyer
High-intent assets: comparisons, ROI calculators, case studies
Straight into the call funnel, booked inside 48 to 72 hours
Path 2 · 93 to 97%
The rest of your named ICP
Not looking yet, so we manufacture the intent instead of waiting for it.
Omnipresent surround, 15 to 30 exposures over 30 to 90 days
Founder video, proof and category education until the name is familiar
Named-buyer retargeting across five platforms, tracked per person
↘
↙
Both paths are engineered for one thing: the key first click
One measurable action from a named decision-maker. Everything after it is triggered off that click, and every click is attributed back to the person who made it.
Ad clickVideo viewQuiz startLead magnet downloadLanding page opt-inReply
↓
What the click triggers, the same day
Omnipresence kicks in
Meta feed, stories, reelsLinkedIn feed and InMailX and RedditProgrammatic displayPerson-level retargeting
SDR team kicks in
Call inside 90 secondsOpens with what they consumedMulti-touch remindersSMS confirmationBooks while still warm
↓
Built across the funnel, not bolted on
Ad creatives, 5 to 7 anglesFounder videosVSLLead magnetsLanding pagesOpt-in pagesQualification quizzes12-touch email cadenceSMS nurtureCase study libraryReactivation sequencesBooking and reminder flow
↓
Qualified, and on the phone
Our SDRs call, qualify and book. Path 1 lands here in week one.
Demand campaign
We create the intent. Familiarity and problem awareness compound every week until the buyer moves.
←intent created, and Path 2 becomes Path 1
Booked meeting, already half-decided
Land the small offer, then expand into the full engagement.
Two paths, one engine. Buyers with intent today get booked now. Everyone else gets the intent built for them, and both routes are engineered to earn the same first click, which is what turns on the omnipresence, the SDR team and every asset in the funnel. That crossover is why month six is bigger than month three.
Cold outbound Month 1 Month 12
Month 4: message validated · Month 6: self-sustaining · Month 12: 3–5x month one
Buyers who said "not now" in month two convert in month six. That's the compounding, and it's the part a single-channel motion never gets.
The build

Four months to find the message. Then you scale it.

01
Build the list
Finding the buyer
02
Launch the surround
Finding the buyer
03
Warm and pre-qualify
Reaching them
04
Book meetings
Reaching them
05
Find the message
Proving and scaling
06
Scale and compound
Proving and scaling
Step 1 · Weeks 1–2

Find who's in-market, name everyone else too

What we do. Our intent layer scores your entire market on live signals: who's searching your keywords, engaging competitors, hiring for roles that imply a project, taking funding, appearing on review sites.

Then we name buyers across all of it. Three to five humans at every account who can sign, resolved to addressable contact IDs, loaded into Meta, LinkedIn, X, Reddit and programmatic display. Not just the hot accounts. The whole ICP.

Then we run two different campaigns against them.

In-market buyers get the conversion campaign. They already know they have the problem and they're shopping. So we show them proof, comparison, and a reason to book now.

Everyone else gets the demand campaign. Different message entirely. We're not selling, we're showing them the problem exists, what it's costing them, and what good looks like. That's how a company that wasn't looking becomes a company that is.

What you get. Your whole market, scored and named. Two campaigns, two messages, one list. A list you review before we spend a dollar on ads.

Why it matters. Everyone fights over the 3% shopping today. That's the most expensive traffic in your category and your competitors are all bidding on it. We take those deals and we manufacture the next wave, so month six has buyers in it who weren't in the market when we started.

NameTitleCompanySegmentCampaignLiMeXRd
Jane Smith VP Sales Acme Systems In-market Conversion ✓✓✓✓
Marcus Bell CFO Northline In-market Conversion ✓✓✓✓
Priya Raman CTO Vantage Labs In-market Conversion ✓✓✓✓
Dana Ruiz CRO Helix Group Not looking Demand ✓✓✓✓
Omar Haddad VP Eng Brightpath Not looking Demand ✓✓✓✓
Lena Vogt CEO Corveta Not looking Demand ✓✓✓✓
64,312 named decision-makers across 22,400 accounts. 1,840 showing active intent this week. All 64,312 in a campaign.
Step 2 · Weeks 2–3

Launch the multi-platform surround

What we do. Five to seven message angles running simultaneously, we test, we don't guess. Meta feed, stories and reels. LinkedIn feed and InMail. X, Reddit, programmatic display. 15–30 exposures per buyer over 30 days, tracked at the individual level.

What you experience. Prospects saying "I keep seeing you everywhere" on sales calls. Inbound referencing your ads. Higher response rates when your SDR calls.

The outcome. 85% call show rates against a 40% industry average.

Industry average40%
Amplixity85%
Call show rate.
Step 3 · Weeks 3–8

Warm, engage, pre-qualify

What we do. Buyers who engage get pushed into warming sequences, case studies, founder videos, testimonials. Qualification quizzes segment them by fit. A 12-touch email sequence pre-sells before any call. SMS keeps them engaged.

What you experience. Prospects who've already watched your videos before the first call. Far fewer information-gatherers. Your team spends the call closing, not educating.

Named buyers see ads10,000
Engage2,500
Click through800
Take the quiz and opt in400
Book a call120
Average content consumed before the call: 20–30 pieces. Average time from first ad to booked call: 18–27 days. Show rate: 85%. Blended across 84 engagements.
Step 4 · Weeks 4–12

Book meetings with warm buyers

What we do. Our SDRs call every qualified lead within 90 seconds, against a 42-hour industry average. They reference what the buyer already consumed. They book while the buyer is still warm.

Then, once the meeting is on the calendar, the work continues. We pre-qualify against your ICP filters so your reps aren't spending an hour discovering someone was never a fit. And we keep feeding pre-indoctrination material into the gap between booking and the call: case studies, founder video, the proof that answers their objection before they raise it. Multi-touch reminders and SMS confirmations keep the meeting held.

They don't show up to find out what you do. They show up half-decided on your offer.

What you experience. Three to six qualified meetings on your calendar every week. Decision-makers, not tire-kickers. Conversations that skip the credibility phase entirely, because credibility was established before the call ever started.

Industry standard
Form fill
42 hours pass
Cold call
"who are you?"
Booked
silence until the call
30% show rate
Meeting starts in skepticism
Amplixitystandard
Form fill
90 seconds pass
Warm call
"I've been seeing you guys"
Booked
pre-indoctrination
Case study
Founder video
Proof that answers the objection
85% show rate
Meeting starts at "how do we work together?"
Step 5 · Weeks 4–16

Find the message that works

This is the real deliverable of the sprint.

What we do. Every angle runs against live named buyers with real money behind it. We read cost per lead, cost per booked meeting, show rate, and what happens on the call. Losing angles get cut. Winning angles get sharpened and retested. We rebuild the offer, the price, or the claim when the data says to.

What you experience. By month four you know exactly which message makes a stranger want what you sell, what it costs to put that message in front of someone who can sign, and which claim makes them book.

The outcome. You own a validated message and the creative built around it. That's an asset that outlives the engagement, it goes into your sales calls, your website, your outbound, your decks. Even if you never work with us again.

Week 1Week 8Week 16
A1
cut wk 4
A2
cut wk 6
A3
validated
A4
cut wk 9
A5
cut wk 5
A6
cut wk 11
A7
cut wk 8
Cost per booked meeting: $X
Show rate: 85%
Seven angles in. One comes out proven. That one is yours to keep.
Step 6 · Month 4 onward

Scale and compound

What we do. Scale spend behind the winning angle. Add platforms, Google, YouTube, podcasts, programmatic. Build reactivation for buyers who went cold. Launch expansion plays. Install the board-ready attribution dashboard.

What you experience. Weekly pipeline you can plan hiring and delivery around 60 to 90 days out. Buyers who said "not now" in month two converting in month six. Your calendar staying full without you doing outreach.

The outcome. A revenue engine that doesn't depend on your founder's network. Full infrastructure handed off, you own it even if you fire us.

That's the whole system.

Four months to find the message. Then you scale it.

No mystery. No "trust the process."

See this system built for your ICP
Your four options

Only one of them ends well.

Build in-house
Hire an agency
Buy ABM software
Amplixity
Time to launch
Six months to hire the team
60-day contract, then 60 more
30 days to onboard, then you staff it
Live in 30 days
Investment
$500k burn before the first campaign
$10k–$30k a month for one channel
$60k a year, plus the team to run it
One system, all channels
What you get
LinkedIn or outbound. Never both.
A recycled playbook from four other clients
A dashboard and a login
Paid, content, outbound, funnel, SDR, integrated
Targeting
$100k in martech nobody uses
Account-level. 297 of 300 can't sign.
Account-level, or person-level you run yourself
Named buyers, filtered by live intent
Your message
You guess, then guess again
Their playbook, applied to you
Not their problem
Tested against live buyers until it's proven
Attribution
A mystery to the board
MQLs that never touch the CRM
Reporting you still can't take to the board
Board-ready dashboard, live weekly
Ownership
You own it, if you finish it
Infrastructure leaves when you do
You rent it. Stop paying, it stops.
You own the whole system. Even if you fire us.
Proof

Real operators. Real outcomes.

Four of twelve recorded client interviews. See More Case Studies →
The guarantee

Every engagement comes with a written guarantee.

Most agencies write one promise and bolt it onto every client. That's how you end up with a guarantee that's meaningless for half of them and impossible for the other half.

A company with a 30-day cycle needs a different promise than one selling into a nine-month committee. So we write yours against your market, your deal size, and your sales cycle.

Engagements start with a four-month sprint to find the message, then continue monthly to scale it. Your guarantee is written against whichever stage you’re in.

Three things are true of every guarantee we write.
01
It's measurable.
A number, a date, and a definition both sides sign. If we could argue about whether we hit it, it isn't written properly.
02
It's tied to something we control.
We guarantee what our system produces: the message, the meetings, the cost to get them. Not your close rate. Your reps run those calls, not us.
03
If we miss, we keep working at no additional retainer cost until we hit it.
Not a partial refund. Not replacement meetings. We keep building until the number is real.

You'll see your exact guarantee, in writing, on the Pipeline Diagnostic, before you commit to anything.

Fit

We'd rather turn you away than take your money and fail.

You're a fit if

You're selling $30k to seven-figure deals into buying committees
You're $3M–$50M in revenue with real delivery capacity
Your pipeline depends on referrals, the founder's network, or event spikes
You've never had to sell to someone who didn't already know you
You can't forecast next quarter with confidence
You have at least one salesperson who can close when pipeline arrives
You can fund a meaningful media budget for four months, reallocating existing spend counts

This isn't for you if

You're pre-product-market-fit. We find the message for a product people already buy. We don't invent demand for one they don't.
You want cheap high volume leads instead of higher cost qualified booked pipeline
You want software to run yourself. We're done-for-you, not a login.
You can't fund a real ad budget. You can't find message-market fit without putting real money behind real tests.
You won't change your message. If your positioning is off, we'll find out fast. If you won't move, we can't help.
Your deal size is under $30k. The system works. The math doesn't justify the infrastructure.
Industries we've proven: custom software development and IT services · B2B SaaS, especially committee-driven vertical SaaS · EdTech, govtech and healthtech selling into institutions · professional services and consulting with high ACVs.
Start here

Book your free Pipeline Diagnostic.

Thirty minutes with the founder. We'll audit your current acquisition motion, show you where pipeline is leaking, and give you a straight answer on whether this fits.

Book my Pipeline Diagnostic
Prefer email? info@amplixity.com
What you'll walk away with
A gap analysis of your current funnel
Projected meeting volume for your ICP
The cost-per-meeting target we'd hold ourselves to
Your guarantee, in writing, before you commit to anything
A go or no-go recommendation
Book a Pipeline Review