Monday
A 20-person company gets FDA clearance for a wound care device.
QUALIFIED BUYER INTRODUCTIONS FOR MEDICAL DEVICE SERVICE PROVIDERS
Get introduced to device companies racing to launch.
When a device company gets FDA clearance, the clock starts. They need someone to get insurers to pay for it, a way to sell it, and someone to make it at scale, usually all at once. We find them at that moment, confirm what's missing and who decides, then introduce them to you.
Think of us as a referral partner for your market.
01The problem
Every launch has gaps. Few founders know who to call.
Most device founders are engineers or clinicians. They know their product. They often don't know who handles reimbursement, distribution or contract manufacturing, and they don't have time to find out.
We ask them what's still missing before launch, confirm the date and the budget, and introduce one provider who has done it before.
02Buying moments we look for
The moments that make buyers spend.
| The moment | What we confirm | Who we introduce |
|---|---|---|
| A company gets FDA clearance with a launch date but no payment code from insurers | Launch date, the gap, budget for outside help | Reimbursement and market access consultants |
| A cleared device has no sales team or distribution | Target buyers, regions, how they want to sell | Independent sales rep firms and distributors |
| A startup needs to go from prototype to production | Volumes, timeline, quality requirements | Contract manufacturers |
| A company is preparing its FDA submission | Device class, target date, what's done | Regulatory consultants, testing labs |
| A device company raises a round to fund its launch | What the money is for, the timeline, who owns each piece | Launch, commercial and manufacturing partners |
03 · A lead, a booked meeting and a qualified introduction
Same buyer. Three very different things to hand your sales team.
| Comparison | A lead | A booked meeting | A qualified introduction |
|---|---|---|---|
| What you get | Alex Kim, CEO, an orthopedic device startup. Recently cleared by FDA. | Alex agreed to a call next week. | Alex launches in 6 months and has no plan for getting insurers to pay. The board approved budget for a consultant this quarter. Alex decides with the CFO. He asked if you've worked with his type of device before. |
| Does he need what you sell? | Unknown | Unknown | Confirmed, in his own words |
| Did he ask to meet you? | No | Agreed to a call | Yes |
| Your team's job | Find out if there's a gap | Run discovery, hope it's real | Answer his question and send a scope |
Illustrative example. Not a real buyer.
04One introduction, start to finish
One introduction, start to finish.
Illustrative example. Not a real buyer.
Tuesday
We talk to the CEO. They want to launch in two hospital systems within six months. They have no sales team and no distributor. The board approved budget to sign a partner this quarter.
Wednesday
She asks to be introduced. We connect her with a rep firm that sells wound care products to hospitals.
The email
“Greg, Maria's company just got FDA clearance for a wound care device and wants to be in two hospital systems within six months. They have no sales team yet and budget is approved. She asked how your reps get products onto hospital approved lists. Maria, Greg's firm sells wound care to hospitals across the Southeast. I'll let you two take it from here.”
Greg walks into a launch that's funded and dated, with a gap only someone like him can fill.
More examples
Illustrative examples. Not real buyers.
Cleared, but insurers won't pay yet
Monday
A spine device company receives FDA clearance.
Tuesday
We talk to the CEO. They want to launch in six months, but there's no insurance payment code for the procedure. Without one, hospitals won't buy. The board approved budget for a consultant.
Wednesday
He asks to be introduced to a reimbursement consultant.
The email
“Julie, Alex's spine device is cleared and launches in six months, but there's no payment code yet. The board approved budget for help. He asked how long getting a code usually takes. Alex, Julie has done this for four spine devices. I'll let you two take it from here.”
From prototype to production
Monday
A diagnostics startup closes a $15M Series A.
Tuesday
We talk to the COO. Their device is hand-built in-house at 50 units a month. They need 2,000 a month by next year and a manufacturer with the right quality certifications.
Wednesday
She asks to be introduced to a contract manufacturer.
The email
“Paul, Hannah's company hand-builds 50 units a month and needs 2,000 a month by next year. The round is closed and she's choosing a manufacturer this quarter. She asked about your process for moving a device to production. Hannah, Paul's plant makes diagnostic devices at that scale. I'll let you two take it from here.”
The FDA submission deadline
Monday
A surgical tools startup announces it plans to file with FDA next year.
Tuesday
We talk to the founder. Their testing isn't done, their regulatory lead left, and investors expect the filing by spring. Funding for outside help is set.
Wednesday
He asks to be introduced to a regulatory consultant.
The email
“Diane, Sam's team plans to file with FDA by spring, but their regulatory lead left and testing isn't finished. Funding for help is set. He asked whether you can manage the testing labs too. Sam, Diane has led filings for surgical tools. I'll let you two take it from here.”
05Who we introduce buyers to
Who we introduce buyers to.
- Reimbursement and market access consultants
- Independent sales rep firms and distributors
- Contract manufacturers and component suppliers
- Regulatory consultants and testing labs
- Commercial launch and marketing agencies
Best fit: your engagements are worth $30,000 or more, and you can name the device types you work with. Not a fit: consumer health products.
06What we confirm
Six checks before every introduction.
- 01
Right company
device type, stage and size match what you serve.
- 02
Real gap
they tell us what's missing in their own words.
- 03
Budget
funded, or we know who approves it.
- 04
Timeline
a launch, submission or production date.
- 05
Decision-maker
the CEO, founder or head of commercial is involved.
- 06
They asked to meet you
a written yes before we send the email.
07Proof
Results from our earlier programs.
See how our team has found buyers for B2B companies.
See the case studies08Why providers trust us
Why providers trust us with their name
We never pay buyers to meet you.
No gift cards, no incentives, no paid appointments. Every buyer we introduce is meeting you because they have a real problem they want solved.
If it doesn’t fit, we replace it.
If an introduction doesn’t match your written criteria, we replace it at no charge.
If we can’t deliver, you get your money back.
If we can’t deliver the qualified introductions you paid for, we refund the ones we didn’t deliver, prorated.
A person checks every introduction.
We talk to every buyer and confirm the project, budget, timeline and who decides before we introduce them.
You approve the standard first.
Your criteria are in writing before we start. Each buyer goes to one provider, not a shortlist, and any exclusivity is spelled out in your agreement.
Questions device service providers ask
How do you find companies before they launch?
FDA clearances and many funding rounds are public. We start there, then call to find out what's really missing.
Can you focus on one device category?
Yes. You tell us the categories and we only introduce companies that match.
Your next move
Tell us what one new device client is worth to you.
On a free 30-minute Deal Flow Review, we'll look at the companies you want to work with and how many are near launch now.