Monday
A regional software company announces it's being acquired.
QUALIFIED INTRODUCTIONS FOR WEALTH ADVISORS
Get introduced to people about to have a lot of money to manage.
The best time to meet a new client is just before the money arrives: a company sale closing, stock options vesting after an acquisition, an inheritance. We find people at that moment, confirm the timing and that they want an advisor, then introduce them to you.
Think of us as a referral partner for your market.
01The problem
People with new wealth pick an advisor fast, and by referral
When a founder sells a company, everyone hears about it. Bankers, advisors and insurance agents call the same week. Most get ignored. The ones who get a meeting were usually introduced by someone the founder trusts.
We talk to people before the crowd arrives, confirm what's happening and whether they want help, and introduce one advisor who works with people like them.
02Moments we look for
The moments that make buyers spend.
| The moment | What we confirm | Who we introduce |
|---|---|---|
| A founder agrees to sell their company, with millions landing in the next 60 days and no advisor picked | Closing date, rough amount, whether they have help | Advisors who specialize in post-sale planning |
| An executive's employer is acquired and their stock becomes cash | Timing, what they hold, current advisor | Advisors for executives, tax planners |
| A business owner starts planning to sell in the next 1 to 2 years | Timeline, goals, whether they want planning before the sale | Pre-sale planners, estate attorneys |
| A family inherits a business or a large estate | Timing, what's involved, who decides | Estate and family wealth advisors |
03 · A lead, a booked meeting and a qualified introduction
Same buyer. Three very different things to hand your sales team.
| Comparison | A lead | A booked meeting | A qualified introduction |
|---|---|---|---|
| What you get | Steve Ward, founder, recently sold his company. | Steve agreed to a call Tuesday. | Steve's sale closes in 45 days. He's never had an advisor and his accountant told him to find one before closing. He decides with his wife. He asked how you handle taxes in the first year after a sale. |
| Does he need what you offer? | Unknown | Unknown | Confirmed, in his own words |
| Did he ask to meet you? | No | Agreed to a call | Yes |
| Your team's job | Find out if there's anything there | Hope he's serious | Answer his question and start planning |
Illustrative example. Not a real buyer.
04One introduction, start to finish
One introduction, start to finish.
Illustrative example. Not a real buyer.
Tuesday
We talk to one of the founders. The deal closes in two months. She has never worked with an advisor and wants someone in place before closing.
Wednesday
She asks to be introduced. We connect her with an advisor who works with founders after a sale.
The email
“Paul, Jennifer co-founded a software company that's being acquired, and the deal closes in two months. She wants an advisor in place before then. She asked how you approach the first year after a sale. Jennifer, Paul works with founders in exactly this spot. I'll let you two take it from here.”
Paul meets a new client before the money lands, not after ten other advisors have called.
More examples
Illustrative examples. Not real buyers.
The sale that closes in 45 days
Monday
A founder posts on LinkedIn that her company signed an agreement to be acquired.
Tuesday
We talk to her. The sale closes in 45 days, she's never had an advisor, and her accountant told her to find one before closing. She decides with her husband.
Wednesday
She asks to be introduced to an advisor who works with founders after a sale.
The email
“Paul, Steph's company sale closes in 45 days and she's never worked with an advisor. Her accountant told her to find one before closing. She asked how you handle taxes in the first year after a sale. Steph, Paul works with founders in exactly this spot. I'll let you two take it from here.”
The executive whose company was bought
Monday
A public company announces it's acquiring a mid-size software firm.
Tuesday
We talk to a VP at the acquired firm. Her stock options turn into cash at closing in three months, and she has no plan for taxes or investing it.
Wednesday
She asks to be introduced to an advisor and a tax planner.
The email
“Rachel, Anita's stock options turn into cash when her company's sale closes in three months, and she has no plan yet. She asked how to limit the tax hit. Anita, Rachel works with executives after acquisitions. I'll let you two take it from here.”
The owner planning ahead
Monday
A manufacturing company owner hires an M&A advisor to sell in two years.
Tuesday
We talk to him. His advisor said planning before the sale could save a lot in taxes, but he doesn't have a wealth advisor. He and his wife want to start this quarter.
Wednesday
He asks to be introduced to a pre-sale planner.
The email
“Mark, Tom plans to sell his manufacturing company in two years and wants to plan before the sale, not after. He and his wife want to start this quarter. He asked what should be done in year one. Tom, Mark plans for owners before they sell. I'll let you two take it from here.”
05Who we introduce clients to
Who we introduce buyers to.
- Wealth managers who focus on business owners and executives
- Tax planners and CPAs
- Estate planning attorneys
Best fit: you work with clients above a set amount of investable money and can name who you serve best. Not a fit: advisors who can't sign the written referral agreement the rules require.
06What we confirm
Six checks before every introduction.
- 01
Right person
their situation matches who you serve.
- 02
Real event
they describe what's happening in their own words.
- 03
Size
the rough amount fits your minimum.
- 04
Timeline
a closing date or a planning window.
- 05
Decision-maker
the person, and their spouse or partner if they decide together.
- 06
They asked to meet you
a written yes before we send the email.
07Why providers trust us
Why providers trust us with their name
We never pay buyers to meet you.
No gift cards, no incentives, no paid appointments. Every buyer we introduce is meeting you because they have a real problem they want solved.
If it doesn’t fit, we replace it.
If an introduction doesn’t match your written criteria, we replace it at no charge.
If we can’t deliver, you get your money back.
If we can’t deliver the qualified introductions you paid for, we refund the ones we didn’t deliver, prorated.
A person checks every introduction.
We talk to every buyer and confirm the need, budget, timeline and who decides before we introduce them.
You approve the standard first.
Your criteria are in writing before we start. Each buyer goes to one provider, not a shortlist, and any exclusivity is spelled out in your agreement.
Questions advisors ask
Does the client know you're paid?
Yes. We disclose it, as the rules require.
Can you find clients in our area only?
Yes. You tell us where you work and who you serve.
Your next move
Tell us what one new client relationship is worth to you.
On a free 30-minute Deal Flow Review, we'll look at the clients you want and how often they reach a moment like this.