Matt Fabrico
Founder & Managing Partner
Matt built Amplixity because he watched too many great B2B companies die from broken acquisition motions, not broken products. Over the last decade he ran paid media for B2B SaaS, HealthTech, and IT services companies before founding Amplixity to package what actually worked into a repeatable system. He's personally led 84 client installs of the Omni Engage Engine and generated $311M+ in tracked revenue. He runs strategy on every Pipeline Review and stays on every client account through month four.
Danny Bala
VP Of Strategy/Media Buyer
Danny leads strategy for every client engagement, from ICP definition through offer design to channel prioritization. Before Amplixity he built go-to-market motions for Series B and C B2B companies across SaaS, FinTech, and industrial software, including a run leading growth at a company that scaled from $2M to $30M ARR in 26 months. He has managed over $100M in ad spend across B2B channels. He joined Amplixity because he wanted to run this playbook across multiple companies at once instead of one at a time.
Katya Ponce
Head of Market Research
Katya runs market research at Amplixity, which means her job is figuring out what B2B buyers are actually doing versus what they say they're doing in survey data. She has 84 client accounts and thousands of buyer conversations to pull patterns from, and she briefs every client team before campaigns go live so nothing gets built on assumptions. Before Amplixity she led buyer research for a demand-gen consultancy that served Fortune 500 enterprise software vendors.
Edmara builds the technical infrastructure behind every Amplixity client account. That means Clay workflows that enrich buyer lists at the human level, HubSpot and Salesforce automations that route booked calls to the right closers, and attribution pipelines that trace pipeline back to ad spend. Before Amplixity she built RevOps stacks for high-growth SaaS companies and ran the technical layer for two Series B GTM teams.
Radhia owns the outbound sending infrastructure and CRM plumbing for every client engagement. Instantly, HeyReach, Apollo, deliverability monitoring, warmup sequences, domain rotation, reply routing, calendar hand-offs. Before Amplixity she ran technical operations for a B2B outbound agency where she rebuilt the sending stack after a deliverability crisis, which is where most of what she knows about staying out of spam actually got learned.
Mabel runs people operations at Amplixity, which means she owns hiring, retention, and team development for a company whose competitive edge is the caliber of its operators. She hires media buyers, SDRs, GTM engineers, and client success operators who could work anywhere and picks the ones who want to work here. Before Amplixity she led HR for a fast-growth marketing agency and a B2B SaaS company where she scaled both teams from 20 to 100+.
Zully Cabrera
Account Manager
Zully manages Amplixity's client accounts from install through renewal, which means she owns the day-to-day operational relationship with every client CMO, CRO, and founder we work with. She coordinates the media buyers, SDR team, GTM engineers, and creative team so every client account stays on schedule and on outcome. Before Amplixity she managed enterprise SaaS accounts at a B2B growth agency where she consistently ran the highest-retention client book on the team.
MJ manages client accounts across Amplixity's IT services, custom software, and industrial automation verticals, where the technical buyer expects an account manager who actually understands what a deployment pipeline is. She acts as the operational bridge between the client's leadership team and Amplixity's execution pods. Before Amplixity she spent five years in client success roles at B2B software companies serving engineering-heavy buyers.
Joao Diniz
Tech & Video Specialist
Joao Diniz runs video production and technical infrastructure for Amplixity. That covers client interview videos, founder whiteboard sessions, ad creative, Reels, and the technical setup behind our reporting dashboards and platform integrations. Before Amplixity he produced video content for B2B SaaS companies and led production for a growth agency's client-facing video assets. He joined Amplixity because he wanted to build video content that actually converted, not just video content that looked nice.
Patrick Tordecilla
SDR Lead
Patrick Tordecilla leads Amplixity's SDR team, which means he owns the outbound playbook, cadence design, and performance across every client engagement Amplixity runs. He personally trained every SDR on the team and reviews outbound copy, reply handling, and call booking flows across the 84 client accounts we've installed. Before Amplixity he built and managed SDR teams at B2B SaaS companies where he took teams from 3 to 25 reps while keeping quota attainment above 80%, which is harder than it sounds. He joined Amplixity because he wanted to build an outbound function where the buyer had already seen the brand before his team reached out, which turns the SDR job from hunting into harvesting.
