Monday
A 60-person logistics software company announces a partnership with a national carrier.
QUALIFIED BUYER INTRODUCTIONS FOR SOFTWARE AND AI FIRMS
Get introduced to companies that need software built, not people browsing.
We find companies with a real project on the table, like an AI feature due next quarter or a product their team can't ship alone. We confirm the scope, the timing, the budget and who decides. Then we introduce them to you. Your team starts the first call already knowing what they need built.
Think of us as a referral partner for your market.
01The problem
Every dev shop gets the same RFPs
When a company posts a project on a marketplace or sends an RFP, twenty firms answer the same week. The buyer picks the cheapest bid or whoever replies first.
The better buyers never post at all. They have a deadline, a small team and a board asking when the feature ships. They're looking for help, but quietly, through people they trust.
That's who we find. Before we introduce anyone, we talk to them about what they're building, why it can't wait, what they've tried and who signs off.
02Buying moments we look for
The moments that make buyers spend.
| The moment | What we confirm | Who we introduce |
|---|---|---|
| A funded startup has to ship an AI feature next quarter with a two-person engineering team | Scope, launch date, budget, whether they want a team or a hire | AI and software development firms |
| A company's main product runs on code nobody on staff wrote | What's breaking, the cost of downtime, rebuild vs. fix | Modernization and rebuild partners |
| A CTO or VP of Engineering leaves and the roadmap stalls | Who's covering, what's due, how fast they need a replacement | Executive search, fractional CTOs |
| A company wins a big customer that needs features they don't have yet | The contract date, the feature list, who owns delivery | Dev teams that work to a fixed deadline |
| A team wants AI in their product but doesn't know where to start | The use case, data they have, budget for a pilot | AI strategy and build firms |
03 · A lead, a booked meeting and a qualified introduction
Same buyer. Three very different things to hand your sales team.
| Comparison | A lead | A booked meeting | A qualified introduction |
|---|---|---|---|
| What you get | Priya Shah, CTO, a Series A fintech. They just raised. | Priya agreed to a 30-minute call Tuesday. | Priya needs fraud detection in the app before a bank partner goes live in March. Two engineers, no ML experience. Budget is approved, the CEO signs off. She asked if you've built on their payments stack. |
| Does she need what you sell? | Unknown | Unknown | Confirmed, in her own words |
| Did she ask to meet you? | No | Agreed to a call | Yes |
| Your team's job | Find out if there's a project | Run discovery, hope it's real | Answer her question and scope the work |
Illustrative example. Not a real buyer.
04One introduction, start to finish
One introduction, start to finish.
Illustrative example. Not a real buyer.
Tuesday
We talk to their CTO. The carrier needs live tracking built into their platform by April 1. Their team is already behind on the core product. The CEO approved outside help.
Wednesday
He asks to be introduced. We connect him with a firm that has built tracking integrations before.
The email
“Sam, Daniel's team needs live carrier tracking built into their platform by April 1, and his engineers are tied up on the core product. Budget is approved. He asked whether you've worked with carrier APIs before. Daniel, Sam's team has built three of these. I'll let you two take it from here.”
Sam walks into a project that's already approved, with a deadline that makes it urgent.
More examples
Illustrative examples. Not real buyers.
The startup that has to ship AI by next quarter
Monday
A Series A HR software company raises $12M and tells investors it will launch AI features this year.
Tuesday
We talk to the VP of Product. Their four engineers have never built with AI, the launch is set for Q2, and the board approved an outside team.
Wednesday
He asks to be introduced to an AI build firm.
The email
“Nina, Jason's team has to launch AI resume screening by Q2 and his engineers haven't built with AI before. The board approved outside help. He asked how you keep candidate data private. Jason, Nina's team has shipped three of these. I'll let you two take it from here.”
The product nobody on staff can fix
Monday
A 200-person insurance agency posts a job for a developer who knows a 15-year-old system.
Tuesday
We talk to their IT director. The developer who built their quoting tool retired, it crashes weekly, and agents can't quote during outages. The CFO wants it rebuilt this year.
Wednesday
She asks to be introduced to a rebuild partner.
The email
“Omar, Karen's agency runs on a quoting tool nobody on staff can maintain, and it crashes every week. The CFO approved a rebuild this year. She asked if you can keep the old system running while you build the new one. Karen, Omar's team does exactly that. I'll let you two take it from here.”
The CTO who just left
Monday
A fintech startup's CTO announces on LinkedIn that he's moving on.
Tuesday
We talk to the CEO. A product release is due in 90 days, nobody is leading engineering, and she wants interim help now and a full-time hire after.
Wednesday
She asks to be introduced to a fractional CTO.
The email
“Ben, Alicia's CTO just left and they have a release due in 90 days. She needs someone to lead engineering now and help hire a permanent CTO. She asked how many hours a week you'd need. Alicia, Ben has stepped into this exact situation at four startups. I'll let you two take it from here.”
05Who we introduce buyers to
Who we introduce buyers to.
- Custom software and app development firms
- AI and machine learning build partners
- Nearshore and offshore engineering teams
- Modernization and cloud migration firms
- Fractional CTOs and engineering recruiters
Best fit: your average project is $30,000 or more, you can start new work within a few weeks, and you can name the type of company you build for. Not a fit: freelancers, very small projects, or firms that can't take new clients this quarter.
06What we confirm
Six checks before every introduction.
- 01
Right company
matches the size, industry and stage you told us.
- 02
Real project
they describe what they need built, in their own words.
- 03
Budget
money is set aside, or we know who approves it.
- 04
Timeline
a launch date, a contract date, or a quarter.
- 05
Decision-maker
the CTO, founder or product owner is involved.
- 06
They asked to meet you
a written yes before we send the email.
07Proof
Results from our earlier programs.
Before our introduction program, our team spent years finding buyers for software firms. CloudFit added $1.5M in new revenue in four months. Webisoft and Sonatafy both grew with us. These are results from our earlier programs.
Software development
CloudFit
$1.5M in new revenue in four months
Enterprise technology
Informa
33x best measured year-one ROI
Software development
Sonatafy
2x business growth
Software development
Webisoft
Seven figures projected revenue in twelve months
08Why providers trust us
Why providers trust us with their name
We never pay buyers to meet you.
No gift cards, no incentives, no paid appointments. Every buyer we introduce is meeting you because they have a real problem they want solved.
If it doesn’t fit, we replace it.
If an introduction doesn’t match your written criteria, we replace it at no charge.
If we can’t deliver, you get your money back.
If we can’t deliver the qualified introductions you paid for, we refund the ones we didn’t deliver, prorated.
A person checks every introduction.
We talk to every buyer and confirm the need, budget, timeline and who decides before we introduce them.
You approve the standard first.
Your criteria are in writing before we start. Each buyer goes to one provider, not a shortlist, and any exclusivity is spelled out in your agreement.
Questions software firms ask
Will you introduce the same buyer to other dev shops?
No. Each buyer goes to one provider, not a shortlist.
Can you find enterprise buyers, or only startups?
Both. You tell us company size and stage, and we only introduce companies that match.
Do you need our LinkedIn or email?
No. Everything runs on our systems.
What if the project is smaller than they said?
If it doesn't meet your written criteria, we replace the introduction at no charge.
Your next move
Tell us what one good client is worth.
On a free 30-minute Deal Flow Review, we'll look at the projects you want and whether there are enough real buyers in your market. If the numbers don't work, we'll tell you.