Monday
A five-clinic physical therapy group opens its sixth location.
QUALIFIED BUYER INTRODUCTIONS FOR HEALTHCARE TECHNOLOGY AND SERVICES
Get introduced to practices and health groups that are ready to change systems.
Healthcare buyers move slowly until something forces a decision: denied claims pile up, a contract is about to renew, a new location opens. We find them at that moment, confirm the problem, the timing, the budget and who signs off, then introduce them to you.
Think of us as a referral partner for your market.
01The problem
Healthcare buyers don't answer cold pitches
Practice managers and health system leaders get dozens of vendor emails a week. Most go unread. When they do have a problem, they ask a peer, not a sales rep.
We work like that peer. We talk to them about what's going wrong, check that it's real and funded, and only then introduce someone who has solved it before.
02Buying moments we look for
The moments that make buyers spend.
| The moment | What we confirm | Who we introduce |
|---|---|---|
| A multi-clinic group's denied claims jump after opening a new location | How much is stuck, which payers, who owns billing | Medical billing and revenue cycle firms |
| A specialty practice's billing or records system contract is up for renewal | Renewal date, what's not working, who decides | Billing, EHR and practice software |
| A health group adds telehealth or remote monitoring | Launch date, which services, the tech they have today | Healthcare software and engineering teams |
| A practice is acquired or merges and has to combine systems | Close date, the systems involved, the deadline to combine | Integration and data migration partners |
| A digital health startup needs to pass a hospital's security review to sign a contract | The contract, the review deadline, what's missing | HIPAA compliance and healthcare engineering firms |
03 · A lead, a booked meeting and a qualified introduction
Same buyer. Three very different things to hand your sales team.
| Comparison | A lead | A booked meeting | A qualified introduction |
|---|---|---|---|
| What you get | Dana Ruiz, COO, Northside Medical Group. They just opened a fourth clinic. | Dana agreed to a 30-minute call Thursday at 2pm. | Dana is replacing billing across all four clinics before Q1. The CEO signs off, budget is set aside, and she's comparing two vendors. She asked how you handle insurance denials. |
| Does she need what you sell? | Unknown | Unknown | Confirmed, in her own words |
| Did she ask to meet you? | No | Agreed to a call | Yes |
| Your team's job | Find out if there's anything there | Run discovery, hope it's real | Answer her question and move the deal forward |
Illustrative example. Not a real buyer.
04One introduction, start to finish
One introduction, start to finish.
Illustrative example. Not a real buyer.
Tuesday
We talk to the practice administrator. Denied claims have doubled since the new location opened, and their in-house biller can't keep up. The owners approved outside help this quarter.
Wednesday
She asks to be introduced. We connect her with a billing firm that specializes in therapy practices.
The email
“Rachel, Tom's group has six clinics and denied claims have doubled since the newest one opened. The owners approved outside billing help this quarter. He asked how fast you can start working the backlog. Tom, Rachel's team does billing for therapy groups your size. I'll let you two take it from here.”
Rachel walks into a problem that's costing them money every week, with owners who already said yes to fixing it.
More examples
Illustrative examples. Not real buyers.
The contract that's about to renew
Monday
A 12-doctor dermatology practice posts a job for a billing specialist who knows a different records system than the one they use.
Tuesday
We talk to the practice administrator. Their records system contract ends in May, staff hate it, and the partners want to switch. Budget is set, and the two senior partners decide.
Wednesday
She asks to be introduced to a records software company that works with dermatology.
The email
“Kevin, Linda's practice has 12 doctors and their records contract ends in May. The partners want to switch and budget is set. She asked how long moving five years of patient charts takes. Linda, Kevin's software is built for dermatology practices. I'll let you two take it from here.”
The hospital security review
Monday
A digital health startup announces a pilot with a regional hospital system.
Tuesday
We talk to the CTO. The hospital won't sign until they pass its security review in 60 days, and they don't have the documents or controls. The CEO approved budget for outside help.
Wednesday
He asks to be introduced to a HIPAA compliance firm.
The email
“Erin, Marcus's company has a hospital pilot waiting on a security review due in 60 days. They're missing most of the documents. Budget is approved. He asked if you can work alongside his engineers. Marcus, Erin's team prepares startups for hospital reviews. I'll let you two take it from here.”
The merger that left two systems
Monday
Two orthopedic groups announce they're merging.
Tuesday
We talk to the new COO. The groups run different billing and scheduling systems, and patients are getting double-booked. The board wants one system within six months.
Wednesday
She asks to be introduced to an integration partner.
The email
“Tony, Grace's two orthopedic groups just merged and run separate billing and scheduling systems. The board wants one within six months. She asked how you move data without losing appointment history. Grace, Tony's team has combined systems for three merged practices. I'll let you two take it from here.”
05Who we introduce buyers to
Who we introduce buyers to.
- Medical billing and revenue cycle companies
- Practice management, EHR and patient-records software
- Software and engineering teams that build for healthcare
- HIPAA security and compliance firms
- Telehealth and remote monitoring platforms
Best fit: a typical client is worth $25,000 a year or more, and you can name the type of practice or health group you serve. Not a fit: products sold to patients, not providers.
06What we confirm
Six checks before every introduction.
- 01
Right organization
practice type, size and location match what you serve.
- 02
Real problem
they describe it in their own words, like "denials doubled" or "our contract ends in May."
- 03
Budget
approved, or we know who approves it.
- 04
Timeline
a renewal date, an opening date, or a quarter.
- 05
Decision-maker
the administrator, COO, owner or physician leader is involved.
- 06
They asked to meet you
a written yes before we send the email.
07Proof
Results from our earlier programs.
Healthtech is our first focused lane for the introduction program. Our team's earlier results are on the case studies page.
See the case studies08Why providers trust us
Why providers trust us with their name
We never pay buyers to meet you.
No gift cards, no incentives, no paid appointments. Every buyer we introduce is meeting you because they have a real problem they want solved.
If it doesn’t fit, we replace it.
If an introduction doesn’t match your written criteria, we replace it at no charge.
If we can’t deliver, you get your money back.
If we can’t deliver the qualified introductions you paid for, we refund the ones we didn’t deliver, prorated.
A person checks every introduction.
We talk to every buyer and confirm the need, budget, timeline and who decides before we introduce them.
You approve the standard first.
Your criteria are in writing before we start. Each buyer goes to one provider, not a shortlist, and any exclusivity is spelled out in your agreement.
Questions healthcare providers ask
Do you handle patient data?
No. We talk to staff about their business problems. We never ask for or collect patient information.
Can you reach health systems, or only small practices?
Both. You tell us the size and type of organization, and we only introduce ones that match.
Healthcare decisions take months. How does that work?
We introduce buyers with a real timeline. If the decision is two years out, they don't count as one of your introductions.
Your next move
Tell us what one new practice or health group is worth to you.
On a free 30-minute Deal Flow Review, we'll look at the buyers you want and how many are facing a decision right now.