Monday
A 90-person engineering firm signs a lease on a second office.
QUALIFIED BUYER INTRODUCTIONS FOR MANAGED IT AND SECURITY PROVIDERS
Get introduced to companies that just outgrew their IT.
We find companies at the moment IT stops being a side job: a new office, a client's security audit, a breach scare, an IT person who just quit. We confirm what they need, when, the budget and who decides. Then we introduce them to you.
Think of us as a referral partner for your market.
01The problem
Most companies only switch IT providers when something breaks
A company with a working IT setup won't take your call, no matter how good your pitch is. The time to talk is when something changes: they grow, they get audited, or someone leaves.
By the time they search online, they're comparing five quotes. We find them earlier, confirm the need on a call, and introduce them to one provider: you.
02Buying moments we look for
The moments that make buyers spend.
| The moment | What we confirm | Who we introduce |
|---|---|---|
| A 100-person firm opens a second office with one in-house IT person | Move-in date, number of users, what's in place today | Managed IT providers |
| A big client sends a security questionnaire or audit the company can't pass | The deadline, which standard (SOC 2, HIPAA, CMMC), who owns it | Security and compliance consultants |
| A company has a breach, a ransomware scare or a failed backup | What happened, what's fixed, what still isn't | Incident response, managed security |
| The only IT person gives notice | Last day, what they managed, budget for outside help | Managed IT and help desk providers |
| A company's cyber insurance renewal asks for controls they don't have | Renewal date, the controls required, budget | Security providers, insurance-ready setup |
03 · A lead, a booked meeting and a qualified introduction
Same buyer. Three very different things to hand your sales team.
| Comparison | A lead | A booked meeting | A qualified introduction |
|---|---|---|---|
| What you get | Mike Torres, COO, a regional accounting firm. 120 employees. | Mike agreed to a call Thursday. | Mike's firm has to pass a client's SOC 2 questionnaire by June or lose the account. Their one IT person can't do it. Budget is set, Mike and the managing partner decide. He asked if you handle the whole audit or only the tools. |
| Does he need what you sell? | Unknown | Unknown | Confirmed, in his own words |
| Did he ask to meet you? | No | Agreed to a call | Yes |
| Your team's job | Find out if there's anything there | Run discovery, hope it's real | Answer his question and send a proposal |
Illustrative example. Not a real buyer.
04One introduction, start to finish
One introduction, start to finish.
Illustrative example. Not a real buyer.
Tuesday
We talk to their operations director. They move in 60 days. Their IT is one person and a closet server. The partners want it handled by a provider, and the budget is approved.
Wednesday
She asks to be introduced. We connect her with a managed IT provider that sets up multi-office firms.
The email
“Chris, Laura's firm opens a second office in 60 days and their IT is one person today. The partners want a provider to run it, and budget is approved. She asked how you handle the move without downtime. Laura, Chris's team does exactly this for firms your size. I'll let you two take it from here.”
Chris walks into a decision already made, with a move-in date that sets the timeline.
More examples
Illustrative examples. Not real buyers.
The audit they can't pass
Monday
A 120-person accounting firm lands a large bank as a client.
Tuesday
We talk to the COO. The bank sent a 300-question security review due in eight weeks. Their one IT person can't answer half of it. The partners approved outside help.
Wednesday
He asks to be introduced to a compliance firm.
The email
“Priya, Mike's firm has to pass a bank's security review in eight weeks or lose the account. Their IT is one person, and the partners approved outside help. He asked if you handle the whole review or only the fixes. Mike, Priya's team gets firms your size through these every month. I'll let you two take it from here.”
The ransomware scare
Monday
A regional law firm's email goes down for two days.
Tuesday
We talk to the office manager. It was a ransomware attempt. They recovered, but their insurer wants proof of new controls within 60 days. The managing partner wants a provider, not another part-time tech.
Wednesday
She asks to be introduced to a managed security provider.
The email
“Dan, Carla's firm just recovered from a ransomware attempt and their insurer wants new controls in place within 60 days. The managing partner wants a full provider. She asked what you'd fix first. Carla, Dan's team protects law firms across the state. I'll let you two take it from here.”
The IT person who gave notice
Monday
A 70-person construction company posts a job for an IT manager.
Tuesday
We talk to the CFO. Their only IT person leaves in three weeks, nobody else knows the passwords or systems, and he'd rather outsource than hire.
Wednesday
He asks to be introduced to a managed IT provider.
The email
“Sara, Rob's only IT person leaves in three weeks and nobody else knows the systems. He'd rather outsource than hire again. He asked how you take over without anything breaking. Rob, Sara's team handles this kind of handoff often. I'll let you two take it from here.”
05Who we introduce buyers to
Who we introduce buyers to.
- Managed IT service providers (MSPs)
- Managed security and SOC providers
- Compliance consultants (SOC 2, HIPAA, CMMC)
- Cloud migration and Microsoft 365 partners
- Incident response firms
Best fit: a typical client is worth $25,000 a year or more, and you can onboard new clients this quarter. Not a fit: break-fix shops or one-time repair work.
06What we confirm
Six checks before every introduction.
- 01
Right company
size, industry and location match what you serve.
- 02
Real need
they describe the problem in their own words.
- 03
Budget
set aside, or we know who approves it.
- 04
Timeline
a move date, audit date, renewal date or deadline.
- 05
Decision-maker
the owner, COO, or whoever signs the contract is involved.
- 06
They asked to meet you
a written yes before we send the email.
07Proof
Results from our earlier programs.
Our team spent years finding buyers for technology and IT services firms, including Informa and Sonatafy. These are results from our earlier programs.
Enterprise technology
Informa
33x best measured year-one ROI
Software development
Sonatafy
2x business growth
08Why providers trust us
Why providers trust us with their name
We never pay buyers to meet you.
No gift cards, no incentives, no paid appointments. Every buyer we introduce is meeting you because they have a real problem they want solved.
If it doesn’t fit, we replace it.
If an introduction doesn’t match your written criteria, we replace it at no charge.
If we can’t deliver, you get your money back.
If we can’t deliver the qualified introductions you paid for, we refund the ones we didn’t deliver, prorated.
A person checks every introduction.
We talk to every buyer and confirm the need, budget, timeline and who decides before we introduce them.
You approve the standard first.
Your criteria are in writing before we start. Each buyer goes to one provider, not a shortlist, and any exclusivity is spelled out in your agreement.
Questions IT providers ask
Do you only introduce companies in our area?
Yes, if you serve a region. You tell us where, and we only introduce buyers there.
Will these buyers be locked into another provider?
We ask about current contracts on the call. If they can't switch in your timeframe, we don't introduce them.
Can we get exclusivity in our city?
Yes, on some plans. It's written into your agreement.
Your next move
Tell us what one new client is worth to you.
On a free 30-minute Deal Flow Review, we'll look at the companies you want and how many are in a buying moment right now.