The Full Acquisition Engine, stage by stage.
Paid media, content, outbound, land-and-expand offers, and an SDR team, run as one motion, tracked to a person instead of an account.
3
Layers
8
Stages
6+
Channels
Contact level
Tracked at
The methodology
The Amplixity Methodology
A comprehensive blueprint for B2B growth, structured into nine core chapters of operational excellence.
Familiarity is the one channel that can't be faked.
Buyers of larger contracts don't respond to strangers. They respond to names they recognize. Across 84 engagements we've watched the same pattern hold: careful buyers engage after 20 to 30 touches, across multiple channels.
And the bar just moved. AI now writes everyone's outreach, so every message in your buyer's inbox sounds the same, including the ones sent on your behalf. Templates are dead. Volume is dead. What's left is whether the buyer already knows who you are when your message arrives.
That's the entire design goal. Manufacture familiarity, at scale, person by person, and put a human in front of the buyer only once they're warm.
The recognition curve
Three rules the whole system obeys
People, not accounts
"An account visited your site" is useless. A name is everything. Every impression, click, opt-in and no-show is tracked to a specific decision-maker, which is also why your reporting works. Every dollar traces to named people and booked meetings, not a vanity dashboard.
One motion, not channels
Ads, content and outbound don't run as separate campaigns from separate vendors. They hit the same named people, in sequence, as one system. There are no seams for a prospect to disappear into.
Nothing leaks
Clicked but didn't opt in. Opted in but didn't book. Booked but didn't show. Every one of them stays in the machine and keeps seeing you until they re-enter the flow. A warm buyer is never allowed to go cold again.
What the engine is made of.
This is the operating system we install and run for you. Not software you subscribe to. Not a tool your team has to learn.
LAYER 01
The Demand Engine
Named buyers, split by intent
LAYER 02
The Land-and-Expand Offer
A yes they can give quickly
LAYER 03
The Pre-Sell Funnel
The reason meetings show up
One motion
LAYER 01
The Demand Engine
Buyer-level targeting
Most account-based marketing is exactly that, account-level. You target the whole company. A 300-person business has maybe six people who can sign your contract. Traditional targeting spends almost all of your budget on the wrong humans.
Our targeting infrastructure identifies the specific decision-makers, influencers and evaluators inside every account in your market, by name, and pushes them into Meta, LinkedIn, X, Reddit, Google and programmatic display as addressable audiences.
Nothing for your team to log into. Nothing to configure. It runs behind the scenes as part of the engagement.
Intent decides the sequence, not the target list. Everyone in your ICP gets named and reached. What changes is the campaign. The 3 to 7% showing live buying signals go into a conversion campaign built to book them now. The other 93 to 97% go into a demand campaign built to make them care, which is how a company that wasn't looking becomes a company that is.
Everyone else buys intent and waits. We buy it, act on it, and manufacture the rest.
Named and scored
| Name | Title | Company | Segment | Campaign | Li | Me | X | Rd |
|---|---|---|---|---|---|---|---|---|
| Jane Smith | VP Sales | Acme Systems | In-market | Conversion | ✓ | ✓ | ✓ | ✓ |
| Marcus Bell | CFO | Northline | In-market | Conversion | ✓ | ✓ | ✓ | ✓ |
| Priya Raman | CTO | Vantage Labs | In-market | Conversion | ✓ | ✓ | ✓ | ✓ |
| Dana Ruiz | CRO | Helix Group | Not looking | Demand | ✓ | ✓ | ✓ | ✓ |
| Omar Haddad | VP Eng | Brightpath | Not looking | Demand | ✓ | ✓ | ✓ | ✓ |
| Lena Vogt | CEO | Corveta | Not looking | Demand | ✓ | ✓ | ✓ | ✓ |
LAYER 02
The Land-and-Expand Offer
A yes your buyer can give quickly
Complex B2B cycles run 90 days, six months, sometimes twelve. Your board doesn't want to wait a year to see something work. Neither do you.
So we design a small, high-value first engagement your buyer can say yes to fast. Usually an audit. Sometimes a diagnostic, a strategy workshop, or phase one of your main service unbundled and repriced.
The buyer says yes to something small. You deliver a real result. Trust gets earned in weeks instead of months. Then they expand into the full engagement having already experienced what working with your team is like.
Every B2B sales team knows land-and-expand as a strategy. Almost none have it wired into their acquisition motion.
Two revenue timelines
Traditional B2B sale
revenue at month 4+, maybe
Land and expand
LAYER 03
The Pre-Sell Funnel
The reason meetings show up
Nobody buys a $50k to $500k engagement off one cold call. Not ever.
Every buyer who books goes through a pre-warm sequence first. They opt in. They watch the qualification video. They see the case studies. They get segmented by the quiz. They receive an email sequence that pre-sells before the meeting, and SMS that keeps the meeting held.
By the time they arrive on your calendar they've consumed 20 to 30 pieces of your content, watched three to five videos, and pre-qualified themselves against your ICP filters.
They're not there to evaluate you. They're there to work out how to work with you.
The gap nobody manages
Industry standard
Form fill
Cold call: "who are you?"
Booked
30% show
Amplixity
Form fill
Warm call: "I've been seeing you guys"
Booked
85% show
Follow one buyer from "never heard of you" to signed.
Pick any decision-maker in your market. This is what happens to them.
Zone 1 · Mapping
Touch 0
"Never heard of them."
Your total market
20,000 to 30,000 accounts, mapped, enriched and tiered before anything launches.
One account, one committee
Zone 2 · The split
Touch 1
"I keep seeing this company."
◆ Showing buying signals?
Visiting competitor sites. Searching your keywords. Researching the category. Hiring for related roles. Taking funding. The intent layer watches daily.
Yes, 3 to 7% → Path 1
Not yet, 93 to 97% → Path 2
Zone 3 · Two lanes
Touches 1 to 18
"I see them everywhere. Who are they?"
Path 1 · The Signal Sprint
They're in motion right now. Speed wins.
Deep research
Their role, their situation, what they've been looking at. Assembled per person before a message sends.
Hot outreach, multi-channel
Email and LinkedIn, personalized to what they're researching right now. Not cold outreach. They're already moving, we're first to the door.
High-frequency ads
Frequency turns up on these exact people.
◆ Reply?
Yes: to Booking. Not yet: sequence continues, then routes to the Nurture Engine if the signal cools.
Path 2 · The Warm-Up
Not searching yet. So we build the familiarity that makes them search for you.
Awareness ads · touches 1 to 8
No pitch. Just presence.
Proof ads and content · touches 9 to 18
Case studies, results, founder story.
Industry lead magnet
Benchmarks, teardowns, playbooks. The reason a careful buyer gives up an email.
◆ Clicked?
No opt-in: recovery loop to the Nurture Engine. Opted in: continue.
Opt-in = a manufactured buying signal
The moment they opt in they stop being the market and become a live signal.
→ The crossover: enters the hot lane.
A warmed buyer crosses from Path 2 into Path 1, entering just above the Reply decision. This is the visual proof that the 93 to 97% eventually becomes revenue.
Zone 4 · Booking
Touches 19 to 30
"Worth a conversation."
Booking
Nobody gets a booking link cold.
Confirmation and pre-warm sequence
Between booked and held: confirmations, relevant proof, a reason to show up.
◆ Qualified?
Yes: continue. Not yet: recovery loop to the Nurture Engine, not discarded, warmed until the fit is right.
◆ Showed up?
Yes, 85%: continue. No-show: recovery loop to the auto-rebook loop, which returns to Booking.
↺ Auto-rebook loop
Returns upward to Booking. Nothing falls out of this zone.
Zone 5 · The meeting and beyond
Touch 31+
"I feel like I already know these guys."
Meeting held
A buyer who's seen you 20 to 30 times, arriving half-decided. It feels like a referral because functionally it is one.
Deal support
The committee keeps seeing proof between meetings. The deal stays warm while it moves.
◆ Outcome
Closed won: new client, and their buying committee just became your best case study for the next 20,000 accounts. Not yet or closed lost: recovery loop to the Nurture Engine, because lost deals aren't dead deals and timing always changes.
The Nurture Engine
Segmented by where they dropped off, shown new angles and new proof, re-entered into a lane the moment they warm back up. Two returns exit this band: back to Path 1 and back to Path 2.
Nothing leaks. Nobody is forgotten.
Walkthrough
The founder walks the whole map.
The journey above happens inside a larger cycle.
That map follows one buyer. This is the engagement itself.
01
Map
Your dream-account universe built: 20,000 to 30,000 companies mapped, enriched and tiered by fit, with every buying-committee member identified by name. Your messaging and offer get engineered here too, before a dollar of media spends. If the message is wrong, nothing downstream can save it.
02
Surround
Ads, content and outbound go live against the mapped market as one motion. Awareness creative, then proof, then booking. Every touch logs to every person, and the counter starts climbing.
03
Capture
In-market buyers and hand-raisers get captured. Intent signals route into the Signal Sprint, opt-ins convert warm-up buyers into live signals. Every capture is a person with a name and a history, not a form fill.
04
Convert
High-intent contacts get routed to the calendar. Hot outreach opens conversations with buyers who already recognize the name. Everyone not ready keeps warming.
05
Pre-sell
The stage most vendors skip, and the reason the show rate is 85%. Between booked and held, every prospect is confirmed, qualified and warmed again.
06
Close
Your team takes meetings with buyers who arrive already convinced. We support the close with the assets that move committees.
07
Scale
What works gets more fuel. Winning creative, segments and offers scale across the account universe. New tiers activate.
08
Optimize
Every click, show, no-show and closed deal feeds back in. Creative sharpens, tiers re-rank, messaging evolves. The system runs without the founder in the room.
Same precision. A hundred times the scale.
| Traditional ABM | The Omni Engage Engine | |
|---|---|---|
| Accounts | 50 to 200, hand-picked and manually researched | 20,000+ mapped, enriched and tiered |
| Time to pipeline | 6 to 12 months | First meetings inside 30 days |
| Channels | One or two, usually ads or outbound, rarely both | Ads, content, outbound and pre-sell as one motion |
| Intent | Account-level. You know a company looked, not who. | Contact-level. Every click tied to a named person. |
| The 93 to 97% not in-market | Ignored, or nurtured and hoped over | A separate campaign built to create the intent |
| Operations | Humans doing routing, follow-up and reporting | Technology handles scale. Humans arrive when buyers are warm. |
| What you keep | The playbook stays with the agency | Lists, creative, sequences and tracking are yours |
Traditional ABM was built for precision at small scale. This was built for precision and scale: every decision-maker across 20,000+ accounts, warmed 20 to 30 times, with a human arriving only when they're ready.
Scale comparison
Traditional ABM: 200 accounts, hand-researched.
The Omni Engage Engine: 20,000+ accounts, every committee named.
Warm meetings in 30 days. A compounding machine by 90.
Days 1 to 14
Foundation
Account universe mapped and tiered. Buying committees identified by name. Messaging and offer engineered. Lead magnet built for your industry. Tracking infrastructure live.
Days 15 to 30
Ignition
Ads, content and outbound go live as one motion. The Signal Sprint starts booking in-market buyers immediately. First warm meetings hit the calendar.
Days 31 to 60
Momentum
The warm-up lane starts converting. Opt-ins climb, hand-raisers cross into the hot lane, the touch counter compounds. Show rates and qualification sharpen through pre-sell.
Days 61 to 90
Compounding
Winning segments and creative scale. The Nurture Engine recycles everyone who didn't convert first time. Pipeline stops depending on any single channel, campaign or person.
The system produces meetings fast and compounds slowly and permanently. Clients who treat it as a quarter-long test get meetings. Clients who treat it as infrastructure get a market that knows who they are.
Built to be defensible.
We advertise to named decision-makers, which means we hold ourselves to the standards that make that legitimate.
We market to your buyers. We never touch your users', customers' or patients' data.
The system runs entirely on the commercial side of your business.
Opt-outs are honored across every channel in the motion.
Not just the one they came from.
Compliance for everything we build and run sits with us, contractually.
Audience construction, lead forms, ad creative, campaign delivery and outbound outreach, including CAN-SPAM, CASL, TCPA, CCPA and the advertising policies of each platform. You're responsible only for the accuracy of factual claims about your own business.
A Data Processing Agreement is signed before any personal data moves.
Where we process data on your behalf, we act as processor and use it for nothing else.
Your ad accounts are yours.
You own them, you pay the platforms directly, and we hold admin access for the term of the engagement.
Regulated sectors.
Some verticals carry platform-level constraints on what can be targeted where. Health-related audiences and financial services are the two that most affect campaign design. We'll tell you on the Pipeline Review exactly which channels are available for your category and which aren't, before you sign anything.
The data boundary
Commercial side
Where we operate
- Target market data
- Named decision-makers
- Ad audiences
- Campaign engagement
Your side
Walled off
- Your users
- Your customers
- Your patients
- Your product data
Everything we build is yours.
This is a growth partnership, not a rental. The account lists, the contact maps, the creative, the sequences, the playbooks, the tracking, all built for you, in your name, and all of it stays with you.
Most vendors keep the machine so you have to keep paying. We build the machine as your asset from day one.
Handover manifest
Handover completes within 14 days of the final service date. We don't withhold access to anything you own, for any reason, including a payment dispute.
Leads are rented. Infrastructure is owned.
Straight answers to the questions that decide it.
How long until the system is live?
The foundation takes about two weeks: mapping, messaging, creative, tracking. Campaigns go live inside the first month, and the Signal Sprint starts booking in-market buyers as soon as it's on.
Does our team have to do anything?
Five things. Fund media at the floor we set for your market. Take the meetings we book. Run the sales process we build and let us listen to the recordings. Reply inside 48 hours. Call a new lead inside 15 minutes. Everything else is ours.
Will this work alongside what we already run?
Yes, and it usually makes existing channels work harder. Your Google Ads catch people already searching. Your outbound reaches people cold. This is the layer that makes both land better, because the buyer already recognizes the name.
What do we keep if we stop working with you?
Everything in section 08. Handed over inside 14 days.
Is Amplixity software?
No. You get a team, not a login. The technology runs behind the scenes as part of the engagement.
How is our data handled?
See section 07. Short version: we work on the commercial side of your business only, a DPA is signed before any personal data moves, and compliance for what we build and run is contractually ours.
The guarantee
Every engagement comes with a written guarantee.
Not one boilerplate promise stamped on every client. Yours gets written against your market, your deal size and your sales cycle.
It's always measurable: a number, a date, and a definition both sides sign. It's always tied to something we control. And if we miss it, we keep working at no additional retainer cost until we hit it.
We'll write yours on the meeting.
Next step
Book your Pipeline Review.
Thirty minutes with the founder. A complete audit of your current acquisition motion, a custom 120-day roadmap, and cost-per-meeting projections built from your deal size and sales cycle.
Zero pressure. An honest yes or no.
Prefer email? matt@amplixity.com
A full audit
Where your current acquisition motion leaks.
A 120-day roadmap
Sequenced, with owners and dates.
Cost-per-meeting projections
Built from your deal size and sales cycle.
An honest answer on fit
Including no, if that's the answer.