One engine. One number. Pipeline.
We take the precision of outbound targeting - the hand-verified list of accounts you can actually win - and deliver it through paid media, multi-channel nurture, and outbound layered in at the right moment. Most teams run these as three separate efforts owned by three different people, pulling in three directions. We run them as one engine, pointed at the same named accounts, and measured on one number: pipeline.
Two motions, one pipeline
One motion feeds the other.
Win
Demand capture
In-market accounts showing contact-level intent get paid ads plus layered outbound, so meetings book on a schedule instead of by luck. This is the fast half: the demand already exists, and we act on it the moment the right person signals.
Grow
Demand creation
Cold best-fit accounts get awareness ads and content that warm them until they generate intent of their own - then they flow into the exact same capture motion. This is the compounding half: it builds a renewable supply of in-market accounts so you're never dependent on who happens to be shopping today.
The engine
Nine steps. One outcome.
Modeled before we build it. Tied back to pipeline and revenue, not vanity metrics.
- 01
Financial & LTV:CAC modeling
We model your ACV, close rate, and allowable cost-per-meeting before a dollar is spent, then build a 12-month pipeline forecast. You approve the math first.
- 02
Closed-won & lost analysis
We pull your CRM history and reverse-engineer who actually buys, who churns, and why deals slip. Your ICP is defined by your own revenue, not a persona doc.
- 03
TAM mapping & manual verification
Most companies spray ads and hope. We do the opposite: map the full market, then hand-verify the best-fit accounts. The wrong-fit, unreachable, and never-going-to-buy get cut, so budget only ever reaches companies you can close.
- 04
Contact-level intent prioritization
20+ intent signals plus human intent traffic, read at the contact level, not the account level. We know when the actual decision-maker is in-market, so they get worked first.
- 05
Creative, messaging & landing pages
We build the ads, content, and conversion pages that carry the offer to your hand-verified accounts. The right message is what makes the right targeting actually convert.
- 06
Demand capture & demand creation
We capture existing demand with paid plus timed outbound, and create new demand with awareness and content. Both motions run at once against the same verified list.
- 07
Pre-sell & pre-call warming
Once a meeting is booked, we deliver targeted assets, case studies, and proof before the call, so buyers show up already convinced. This is what lifts show rates and close rates.
- 08
Multi-channel nurture & retargeting
Account Swarm across LinkedIn, Meta, Reddit, X, Google Display, email, and text. Champion and committee nurture keep the buying group warm, and retargeting revives active and lost deals.
- 09
Insights, attribution & reporting
Meetings, pipeline, and revenue, attributed down to the account and channel. Spend continuously shifts toward the segments and creative that are actually producing.
Timeline
A schedule you can plan against.
Setup takes about two weeks. Demand capture produces the first meetings fastest, because it acts on demand that already exists. Demand creation starts at the same time but compounds over the following months, building a growing supply of warm, in-market accounts.
Week 0 - Workshop
We model the math with your team and build the 12-month pipeline forecast together. Nothing launches until the numbers make sense to you.
Week 1 - Foundation
Closed-won and lost analysis, full TAM mapping, manual verification of best-fit accounts, and contact-level intent prioritization. By the end of the week we know exactly who we're going after and in what order.
Week 2 - Launch
Creative is cut, landing pages go live, paid campaigns launch across platforms, and outbound sequences are queued and ready.
Weeks 3–4 - First calls
The first meetings book. Outbound layers in only after an account has had 7–10 days of ad exposure, so outreach reaches someone who already recognizes you, not a cold stranger.
Day 60 - Board-ready forecast
A pipeline forecast you can take to your board or investors, attributed down to the account and channel, with early signal on which segments are converting.
Day 90 - Self-funding
The engine is paying for itself on captured demand, while the demand-creation flywheel starts compounding - a growing pool of warm accounts feeding the capture motion every month after.
Ready to engineer your pipeline?
We'll model your numbers, map your best-fit accounts, and show you the 12-month pipeline this system is built to produce - before you commit to anything.
Ready when you are
Let's build your revenue engine.
Tell us where pipeline is breaking. We'll show you exactly how the system fixes it - and what your numbers could look like in 90 days.