FAQ

The honest answers. No fluff.

Everything operators ask before they sign - pricing, timelines, what we do, what we won't do, and what happens if we miss.

  • They sell you activity: lists, sends, dials. We build a system that compounds. We map and hand-verify your TAM so spend only ever hits accounts you can close, run paid and outbound as one motion, and tie everything back to pipeline and revenue, not vanity metrics. You own the engine, not just this month's leads.

  • Most platforms report intent at the account level, so you learn "someone at Acme" looked, and it might be an intern. We track it at the contact level. We can tell you the actual decision-maker engaged, using 20+ signals plus human intent traffic like visits to your competitors. That means budget and outreach go to the specific people who can sign.

  • Referrals are great until they're your only channel. The moment they slow, pipeline slows, and you have no lever to pull. We install an owned channel that runs alongside referrals so growth isn't dependent on who happens to introduce you this quarter. In the workshop we'll actually show you what share of your pipeline is concentrated in referrals today.

  • Setup takes about two weeks. Demand capture against in-market accounts produces the first meetings fastest, often inside the first month. Demand creation starts at the same time but compounds over the following months as cold best-fit accounts warm up. By around day 90 the engine is optimized and the flywheel is building a steady supply of warm accounts.

  • We don't quote a flat number, because the right answer depends on your ACV, close rate, and goals. So we start with a small front-end engagement: a workshop where we map your TAM and model your real numbers, what you can afford to pay for a meeting and a customer, and the 12-month pipeline that produces. You see the full math and the investment before you commit to anything bigger. If it doesn't pencil out, you'll know early, and you keep the model either way.

  • Media spend is separate from our fee and paid directly by you, so you own the ad accounts and the data. We recommend a minimum that scales with the engagement, and we'll model the right number for your goals in the workshop, so you're never guessing.

  • We build and run the pipeline engine, qualified meetings booked onto your team's calendar with buyers who've already been pre-sold with proof before the call. Your team closes. We make sure they're talking to the right people, already warm.

  • We don't stop at the booking. Before the call, we pre-sell the buyer with targeted assets, case studies, and proof, so they show up already convinced. After, multi-channel nurture keeps the buying committee warm and revives deals that stall, so meetings turn into closed revenue instead of going cold.

  • Yes. You own the ad accounts, the audiences, the data, and the engine we build. This is an owned channel, not rented leads, so the asset stays with you.

  • Funded B2B companies selling roughly $30K–$300K deals who want predictable, qualified pipeline and are ready to grow beyond referrals, trade shows, and founder-led sales. If your deals are high-ACV and your buyers are reachable across paid and outbound, you're squarely who we build for.

  • No. We install and run the engine, paid, outbound, intent, and multi-channel nurture, as one system, and report on what's working down to the account. Your team stays focused on closing the meetings we book, not on managing tools and channels.

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A 30-minute working session where we walk through your funnel, your numbers, and what an engagement would look like for your business.