The full system. The easiest version of the math.
Everything on this site, the mapped market, the surround, the contact-level tracking, the SDR who only calls warm buyers, running against your best-fit accounts first. $6,800 a month, plus $5–8K in media spend you own. All-in, about $12–15K a month. Not a lite version. Not a trial. The same motion, pointed at the segment of your market where it proves itself fastest.
Four Pipeline Review slots open per month
The honest math of getting started.
Running the full system multi-channel takes $10–15K a month in media before our fee. That is a $25–35K monthly commitment. Some companies are ready for that on day one. Most are not, and shouldn't be. So we built the entry the way we'd want to buy it: the smallest configuration that still proves the whole motion.
Why Meta first.
Because we don't buy Meta's audiences. We serve ads to the named decision-makers on your list, the same VPs and CTOs you would target on LinkedIn, reached where they scroll at night, at a fraction of the cost per impression.
Familiarity takes 20 to 30 touches, and at the start, frequency on the right names is everything. On an identical list, Meta delivers several times the frequency per dollar. That is the whole argument.
LinkedIn is sequenced, not skipped. It joins in the Wider Surround tier once the motion is proven, not as an upgrade, as a wider net around buyers who already know you.
The same machine, pointed narrower.
Your market mapped
We map your full TAM by name. The Starter Engine activates 1,000–1,500 named decision-makers first: the segment where the math proves itself fastest.
The Meta surround
Rotating creative served to the named people on your list, not a lookalike audience, until they recognize you.
Content engine
8 content assets per month plus a lead magnet, built to do the education your sales team currently does on the first meeting.
SDR motion
Nobody gets outreach who hasn't seen you first. Outreach fires only after a buyer already recognizes you.
Contact-level tracking
Reporting with names, not dashboards. You see which decision-makers moved, and what moved them.
Pre-sell basics
Confirmation, proof, and a reason to show up between booking and the meeting, so first meetings feel like second meetings.
Media spend is paid directly by you, in your ad accounts. You own the accounts, audiences, and data from day one.
Four months to a real decision.
Weeks 1–2
Foundation
Market mapped and named, ad accounts stood up in your name, messaging and offer sharpened, creative and tracking built.
Weeks 3–4
Ignition
Surround goes live on the named segment, content starts publishing, first high-intent contacts routed straight to booking.
Months 2–3
Momentum
Frequency compounds, meetings stack, creative and sequences get optimized against contact-level data.
Month 4
The scale decision
We sit down with the numbers and decide together whether to widen. When the motion hits targets we define at kickoff, most clients add LinkedIn and step to Wider Surround. Some stay right here and keep compounding. Widening is a roadmap, not an obligation.
Honest about who this fits.
THIS IS FOR YOU IF
- You sell $30K+ deals; sweet spot $50K–$500K
- You can commit $5–8K a month in media spend
- You want proof the motion works before you scale it
NOT YET IF
- Media budget under $5K a month: the surround can't reach frequency, and we won't run it broken
- No proven offer yet: pipeline cannot fix a product problem
- You want a spike, not an engine
No pressure either way.
Start where the math is easiest.
Thirty minutes, four answers, and a straight yes or no on whether the Starter Engine fits your motion.
Four Pipeline Review slots open per month