Amplixity
Industry DossierFor franchisors ready to cut cost-per-sale

Fill your discovery days with candidates who already know your brand. Not tire-kickers from a lead broker charging $50K per signed franchise.

Multi-unit-ready candidates in your target expansion states. Pre-qualified before they hit your calendar.

Below-industry cost per franchise sale. Way below the $50K broker networks charge.

Discovery days that close, because the candidate arrived pre-sold.

Book Your Pipeline Review
$311M+In tracked revenue generated for B2B clients.
84Engagements. Same process. Same discipline. Every time.
33xBest measured first-year ROI. That is not the ceiling. That is what happens when a client lets the system run.
The briefing
01
Situation

The 2025 industry average cost-per-franchise-sale is $13,757. Broker networks charge $50K.

The 2025 Annual Franchise Development Report showed franchisor development budgets jumped 39% year over year, from $734K to over $1M average. And 26% of that budget goes to media and advertising.

Meanwhile, non-broker cost-per-sale rose from $11,639 to $13,757 in a single year. And when broker networks close a candidate for you, that single sale costs roughly $50,000.

Something has to give. Because signing one more $35K to $45K franchise fee doesn't move the needle when acquisition costs eat 30 to 100% of it.

02
The fix

Predictable, validated franchise candidates at a fraction of broker cost.

We target multi-unit-ready candidates in your specific expansion states. We qualify them with a proprietary quiz that filters tire-kickers before they hit your calendar. We nurture them across Meta, LinkedIn, and programmatic display for 14 to 30 days before your Franchise Development team ever calls.

By the time they book a discovery day, they know your brand story, your unit economics, and your leadership team. They arrive pre-sold.

The Framework

The Omni Engage Engine™

Three layers. One motion. Your buyer sees you everywhere they already are, until the first meeting is a formality.

This is the operating system we install for you. Not software you subscribe to. Not a tool your team has to learn. A complete integrated methodology our team runs on your behalf, built around 84 engagements worth of what actually works.

01
Phase One

The Demand Engine.

Proprietary Tech, Run For You

This isn't a spreadsheet of prospects uploaded to Meta. This is Amplixity's proprietary in-house tech that builds target lists at the buyer level, not the account level, and pushes them into every ad platform your buyer touches.

We built this tech ourselves because no off-the-shelf tool did the job right. Nothing for your team to log into or configure. Nothing to subscribe to. It runs behind the scenes as part of the engagement. Your team just gets warmer meetings.

Most 'ABM' is account-level. You target the whole company. A $50M SaaS has 300 employees. 299 of them can't sign the contract. Traditional targeting wastes 99.7% of your budget on the wrong humans.

Our tech identifies the specific decision-makers, influencers, and evaluators inside every target company. Then uploads those humans, by name, into Meta, LinkedIn, X, Reddit, and programmatic display. Your ad budget hits the buyer, not the badge.

Your named buyer sees you 15 to 30 times across every platform they use, before your sales team ever picks up the phone. We call it manufactured familiarity. It's why our clients see 85% call show rates in a category where the average is 40%.

Buyer-level targeting
02
Core Engine

The Land and Expand Offer.

Complex B2B sales cycles are 90 days, 6 months, sometimes 12 months. Your board doesn't want to wait 12 months to see ROI. Neither do you.

So we design a land-and-expand offer. A small, high-value first engagement your buyer can say yes to inside 30 days. Usually an audit. Sometimes a diagnostic. Sometimes a strategy workshop. Sometimes the first phase of your main service, unbundled and repriced.

The buyer says yes to something small. You deliver a real result. Trust gets earned in weeks instead of months. Then you expand them into the full engagement once they've already experienced what working with your team actually looks like.

Every B2B sales team knows land and expand as a strategy. Almost none of them have it wired into their acquisition motion. This is the layer that turns your Omni Engage Engine into a compounding revenue machine instead of a slow-burn pipeline builder.

The result: you start seeing revenue inside your first 30 days. Not month 6. Not month 12. Month one. And every landed client becomes a candidate for the full-priced engagement over the next 90 days.

Land-and-expand motion
03
Scale Velocity

The High-Ticket Acquisition Funnel.

This is where the magic actually happens. Because nobody buys a $50K to $500K engagement from one cold call. Not ever.

Every buyer who books a meeting with your team goes through a pre-warm indoctrination sequence first. They hit the opt-in. They watch the qualification video. They see the case studies. They get segmented by the qualification quiz. They receive a 12-touch email sequence that pre-sells before the call. They get SMS follow-ups that keep the meeting held.

By the time they arrive on your calendar, they've consumed 30+ pieces of your content, watched 3 to 5 videos, read 2 case studies, and pre-qualified themselves against your ICP filters. They're not there to evaluate you. They're there to figure out how to work with you.

This is high-ticket infrastructure. Not lead generation. Big difference.

Pre-warm funnel
Proof

Real operators. Real outcomes.

Founder-led and founder-approved: video testimonials on the pipeline system that replaced guessing.

Sonatafy

Nearshore Software

From sporadic conversations to 2–8 booked meetings per day.

Pipeline went from sporadic conversations to 2–8 booked meetings per day, contributing to 2x business growth and an Inc. 5000 spot.

"A level of consistency we could not have built any other way."
Meetings / day
2–8
Business growth
2×
Recognition
Inc. 5000

CloudFit

IT Services

$1.5M in new client revenue in four months.

$1.5M generated within the first four months.

"$1.5 million in new revenue inside four months and a system we can plan our business around."
New revenue
$1.5M
Window
4 months
Predictability
Weekly

Polls Platform

SaaS

From 3 to 324 enterprise users in 12 months.

From 3 enterprise users to 324 enterprise users in 12 months.

"They took everything I was doing manually and turned it into a system that runs without me."
Enterprise users
3 → 324
Window
12 months
Motion
Systemized

AMAST

B2B SaaS

Daily demo cadence with higher show and qualification rates.

Daily demo cadence, materially outperforming cold outbound output with higher show and qualification rates.

"They book demos daily. The reps stopped grinding cold lists and started converting warm conversations."
Demo cadence
Daily
Show rate
Higher
Qualification
Higher

Conklin

Professional Services

$200,000 in new client revenue within three months.

$200,000 in new client revenue within three months of launch, with messaging rebuilt before media was scaled.

"They fixed our messaging first, then put us in front of the right buyers."
New revenue
$200K
Window
3 months
Conversion
Engagement

Informa

Software Development / IT Services

Seven-figure enterprise deal with 33x+ best measured year-1 ROI.

Seven-figure enterprise contract closed within the engagement window, with 33x+ best measured year-1 ROI.

"They rebuilt our message, designed an offer that resonated, and put us in front of the exact decision-makers we needed."
Deal size
7-figure
Year-1 ROI
33x+
Buyer access
Named

Webisoft

Software Development

Executive-level pipeline producing 7-figures in 12 months.

Executive conversations booking by month two, with 80% converting to active sales opportunities.

"Within two months we had built a pipeline that will produce seven figures in revenue over the next year."
Time to pipeline
2 months
Conv → SQO
80%
12-mo rev proj.
7-figure

Agency Lab

Marketing Agency

Qualified pipeline without depending on the founder's brand.

Multi-channel surround replaced one-off content spikes with a compounding pipeline motion.

"The first system that produced qualified pipeline consistently without depending on our founder's brand."
Founder reliance
Removed
Channels
Multi
Familiarity
Compounding

Recovery Guardian

Consulting

4–5 qualified opportunities every week, consistently.

4 to 5 qualified opportunities per week, with the founder shifted from rainmaking to closing.

"They gave me a system that produces qualified opportunities every week regardless of what I'm doing."
Opps / week
4–5
Founder role
Closer
Consistency
Weekly

AfterSchool HQ

EdTech SaaS, K-12

Whole buying committee swarmed. 7-figure district deal closed.

Meetings booked in week one and a seven-figure district deal closed inside the engagement window.

"They targeted superintendents, technology directors, curriculum heads, and finance leads all at once."
First meetings
Week 1
District deal
7-figure
Targeting
Committee

Charm Economics

Consulting

Cold prospects arriving with referral-level familiarity.

Calendar filled consistently with qualified meetings from accounts that had never heard of them.

"They produced the warming that referred prospects naturally had, but with cold prospects we had never met."
Calendar
Filled
Cold warmth
Referral-level
Quality
Qualified

Slipher

Consulting

3–6 quality meetings per week, every week.

3 to 6 quality meetings per week, letting leadership plan delivery capacity around predictable inflow.

"We had quality before but not velocity. They gave us both."
Meetings / week
3–6
Planning
Predictable
Velocity
Weekly

Sonatafy

Nearshore Software

From sporadic conversations to 2–8 booked meetings per day.

Pipeline went from sporadic conversations to 2–8 booked meetings per day, contributing to 2x business growth and an Inc. 5000 spot.

"A level of consistency we could not have built any other way."
Meetings / day
2–8
Business growth
2×
Recognition
Inc. 5000

CloudFit

IT Services

$1.5M in new client revenue in four months.

$1.5M generated within the first four months.

"$1.5 million in new revenue inside four months and a system we can plan our business around."
New revenue
$1.5M
Window
4 months
Predictability
Weekly

Polls Platform

SaaS

From 3 to 324 enterprise users in 12 months.

From 3 enterprise users to 324 enterprise users in 12 months.

"They took everything I was doing manually and turned it into a system that runs without me."
Enterprise users
3 → 324
Window
12 months
Motion
Systemized

AMAST

B2B SaaS

Daily demo cadence with higher show and qualification rates.

Daily demo cadence, materially outperforming cold outbound output with higher show and qualification rates.

"They book demos daily. The reps stopped grinding cold lists and started converting warm conversations."
Demo cadence
Daily
Show rate
Higher
Qualification
Higher

Conklin

Professional Services

$200,000 in new client revenue within three months.

$200,000 in new client revenue within three months of launch, with messaging rebuilt before media was scaled.

"They fixed our messaging first, then put us in front of the right buyers."
New revenue
$200K
Window
3 months
Conversion
Engagement

Informa

Software Development / IT Services

Seven-figure enterprise deal with 33x+ best measured year-1 ROI.

Seven-figure enterprise contract closed within the engagement window, with 33x+ best measured year-1 ROI.

"They rebuilt our message, designed an offer that resonated, and put us in front of the exact decision-makers we needed."
Deal size
7-figure
Year-1 ROI
33x+
Buyer access
Named

Webisoft

Software Development

Executive-level pipeline producing 7-figures in 12 months.

Executive conversations booking by month two, with 80% converting to active sales opportunities.

"Within two months we had built a pipeline that will produce seven figures in revenue over the next year."
Time to pipeline
2 months
Conv → SQO
80%
12-mo rev proj.
7-figure

Agency Lab

Marketing Agency

Qualified pipeline without depending on the founder's brand.

Multi-channel surround replaced one-off content spikes with a compounding pipeline motion.

"The first system that produced qualified pipeline consistently without depending on our founder's brand."
Founder reliance
Removed
Channels
Multi
Familiarity
Compounding

Recovery Guardian

Consulting

4–5 qualified opportunities every week, consistently.

4 to 5 qualified opportunities per week, with the founder shifted from rainmaking to closing.

"They gave me a system that produces qualified opportunities every week regardless of what I'm doing."
Opps / week
4–5
Founder role
Closer
Consistency
Weekly

AfterSchool HQ

EdTech SaaS, K-12

Whole buying committee swarmed. 7-figure district deal closed.

Meetings booked in week one and a seven-figure district deal closed inside the engagement window.

"They targeted superintendents, technology directors, curriculum heads, and finance leads all at once."
First meetings
Week 1
District deal
7-figure
Targeting
Committee

Charm Economics

Consulting

Cold prospects arriving with referral-level familiarity.

Calendar filled consistently with qualified meetings from accounts that had never heard of them.

"They produced the warming that referred prospects naturally had, but with cold prospects we had never met."
Calendar
Filled
Cold warmth
Referral-level
Quality
Qualified

Slipher

Consulting

3–6 quality meetings per week, every week.

3 to 6 quality meetings per week, letting leadership plan delivery capacity around predictable inflow.

"We had quality before but not velocity. They gave us both."
Meetings / week
3–6
Planning
Predictable
Velocity
Weekly
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Proof

Case studies for franchise development

Franchise-specific case studies to be added as they close. In the interim, we show adjacent proof from IT Services demonstrating system efficacy across long-cycle, high-consideration B2B verticals.

Software Development / IT Services

Sonatafy

From sporadic conversations to 2 to 8 client appointments every day.

"Two to eight appointments per day is a level of consistency we could not have built any other way."
  • Pipeline transformed from sporadic conversations to 2 to 8 new client appointments per day at peak.
  • Contributed directly to 2x business growth and multiple Inc. 5000 rankings.
  • Replaced founder-dependent rainmaking with a system the team could plan around.
2 to 8
Appointments per day
2x
Business growth
Inc. 5000
Recognition
Software Development

CloudFit

$1.5M in new client revenue in four months.

"We tried everything. $1.5 million in new revenue inside four months and a system we can plan our business around."
  • $1.5M in new client revenue inside the first four months.
  • Pipeline consistent enough to plan delivery capacity around.
  • Stopped relying on referrals and event-driven spikes.
$1.5M
New revenue
4 months
Window
Weekly
Predictability
The Amplixity Guarantee

If we don't compound pipeline for you, we don't get to keep working with you.

Every other agency in this category hedges. "We're confident." "We work in sprints." "Every client is different."

We don't. Here's the deal.

If we're not stacking measurable pipeline in your CRM by the end of month 4, we keep working. Free. No hourly caps. No fine print. Until we get you there. That's the whole guarantee. That's why we can afford to write it in one sentence.

The Partnership Standard

Amplixity brings the system. You bring a meaningful ad budget (sized to your market on the Pipeline Review), the responsiveness (48-hour approvals), and the good-faith close motion (booked calls are taken, offers are presented). When both sides show up like this, the system works. Every time. Which is why we can guarantee it.

FAQ

Real questions from real Pipeline Review calls.

Every question below has been asked on at least a dozen sales calls. If yours isn't here, we answer it on the Pipeline Review.

Every engagement is completely custom. Scope, coverage, and investment are built around your niche, your ICP, your deal size, and your sales cycle, so there is no package price and no rate card. On the Pipeline Review we walk you through exact projections built from your own numbers, then put a number on it with the ROI math attached. No hidden platform fees. No add-ons. No surprise line items.

Meta campaigns go live in weeks 3 to 4. First booked calls hit your calendar in the same window. First Land and Expand offers land inside your first 30 days. Full engagement deals typically close between weeks 8 and 12. If you need pipeline that shows up faster than that, we're not the fit. Real B2B buying doesn't work that fast for anyone.

The one you fired probably ran one channel. LinkedIn ads. Or cold email. Or content. Never all three coordinated. Their playbook was recycled from four other clients. Their MQLs never touched your CRM. When you left, they kept your sending infrastructure and you started from zero at the next vendor. We run all five layers as one integrated motion. Same team. Same ICP. Same messaging. Every dollar of infrastructure gets built in your name. When you leave, you keep everything. That's the difference.

You're probably targeting interests and keywords, not humans. Traditional targeting hits company badges. Our proprietary tech identifies the specific decision-makers, influencers, and evaluators inside every target account and uploads them as named humans into every platform. Your named buyer sees you 15 to 30 times across every platform they use, not just LinkedIn. That's how call show rates jump from 40% to 85%.

If we're not stacking measurable pipeline in your CRM by the end of month 4, we keep working. Free. No hourly caps. No fine print. Until we get you there. It requires you to hold up your side of the Partnership Standard: the ad budget we size together, 48-hour approvals, booked meetings actually taken. When both sides show up, this works. Every time.

Yes. Our fee covers strategy, build, execution, creative, SDR team, and reporting. Ad spend is separate and sits in your ad accounts, not ours. The right budget is different for every niche and ICP, so we model the exact number for your market on the Pipeline Review using your deal size and sales cycle math.

You keep everything. Every ad account, every funnel page, every email sequence, every SMS cadence, every dashboard, every piece of creative, every SDR script. All built in your name from day one. Most clients renew because the system compounds when it runs longer. But if you don't, you walk away with a fully installed acquisition motion your team can keep running or hand to another agency.

If we finalize on the Pipeline Review call, we kick off within 5 business days. Onboarding call in week one. First ad campaigns live in week three. That's the fastest path. If you need more runway to align internally, we can start on any date that fits your team. The setup fee is waived if you kick off within 5 days of the Pipeline Review.

If your buyer is a B2B decision-maker who does homework before signing a deal, yes. We've run this playbook across funded SaaS (across every -Tech), IT services, custom software dev, industrial automation, franchise development, M&A advisory, consulting, and professional services. The buyers are different. The playbook isn't. On the Pipeline Review call, we'll walk through the exact case study most relevant to your business.

No. We're a done-for-you agency. When you sign, you get a team of operators running the system for you, not a login and a dashboard. Our proprietary tech runs behind the scenes as part of the engagement. Nothing for your team to configure. Nothing to subscribe to.

Book your Pipeline Review.

30 minutes with the founder. Complete audit of your current acquisition motion. Custom 120-day roadmap. Cost-per-meeting projections built from your deal size and sales cycle. Zero pressure. An honest yes or no on whether the sprint fits your business.

Book my Pipeline Review

Prefer email? matt@amplixity.com